CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Company Culture CommPRO Editorial Company Culture CommPRO Editorial

The Fun Factor in Company Culture

The old saying, “All work and no play makes Jack a dull boy,” is appropriate when discussing fun in the workplace.  A study found that just over 80 percent of employees at companies that ranked as ‘amazing workplaces’, described their office environments as ‘fun.’. 

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Corporate Insights CommPRO Editorial Corporate Insights CommPRO Editorial

"You Cannot Cry All the Time"

“Why so much grief for me? No man will hurl me down to Death, against my fate.And fate? No one alive has ever escaped it, neither brave man nor coward,I tell you – it’s born with us the day that we are born.”– Homer, The Iliad

This is the story of three journeys—two remarkable women on very different paths and the one we are all taking together.

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Marketing CommPRO Editorial Marketing CommPRO Editorial

The Key Benefits of Using Mystery Shoppers for Your Business

If you're looking for a way to improve your business, you should consider using mystery shoppers. Mystery shoppers are individuals who are hired to visit businesses and assess their quality of service. They provide detailed reports about their experience, which can help business owners improve their operations. Here we will discuss the key benefits of using mystery shoppers for your business.

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Industry News CommPRO Editorial Industry News CommPRO Editorial

Communications and Marketing Agency FrazierHeiby Rebrands as Slide Nine New Leadership, Rapid Expansion Gives Way to Next Chapter for the Business

Two and a half years and one global pandemic after an ownership transition, Columbus, Ohio-based communications and marketing agency, FrazierHeiby, has a new brand. As of today, the firm will be known as Slide Nine Agency, a name reflective of the company’s culture and inspired by direct client feedback.

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Marketing Dr. David Hagenbuch Marketing Dr. David Hagenbuch

Should AI Impersonate People?

“Imitation is the sincerest form of flattery”—it is a high compliment when people respect someone’s work enough to replicate it.  But, when one of the world’s largest companies’ smart speakers start imitating people’s voices, has flattery drifted into deceit?

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Marketing Brian Wallace Marketing Brian Wallace

A Look at the Replacement Lenses Economy (INFOGRAPHIC)

There’s no end to the diverse set of options that come with the industry around eyeglass wear today. Regardless of if one is looking for a new set of prescription glasses, a new pair of sunglasses, to update their current pair of glasses, or to update an older pair, there’s now options for everyone.

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Corporate Insights CommPRO Editorial Corporate Insights CommPRO Editorial

A Star Chamber? Is the 14th Amendment Next?

What makes great societies and religions so strikingly powerful is the slowness with which they change. We may not agree with everything they stand for but we know they are built upon a foundation of beliefs and principles. Solid stone. They do occasionally metamorphosize but usually stop short of revolution and give us time to catch our collective breath.

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Corporate Insights Richard Levick Corporate Insights Richard Levick

Richard Levick - All The King's Men...

When there is a lack of honor in government,the morals of the whole people are poisoned.”– Herbert Hoover

In honor of Independence Day and our 500th podcast we dedicate it to the memory of James Chaney, Andrew Goodman and Michael Schwerner, the three Freedom Summer organizers murdered, June 1964.

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Corporate Insights, Leadership & Careers CommPRO Editorial Corporate Insights, Leadership & Careers CommPRO Editorial

Great Resignation Underscores Importance of Employee Engagement and Well-being

Two years after the outbreak of the global pandemic, some organizational leaders are looking forward to going ‘back to the way things used to be’ before COVID-19, while others are realizing that it is essential to dive a little deeper into its learnings to continue to build a culture of inclusion, well-being, and care. The reason we should all be in the latter group is burnout—and our ability to reduce or prevent it within our organizations by continuing to connect with employees actively and authentically.

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Public Relations Arthur Solomon Public Relations Arthur Solomon

Democrats PR Strategy Misses The Targets; Supreme Court Decisions Prove The Democratic Strategy is Flawed, As Are Many Agency PR Media Campaigns.

One thing all but the most fanatic Democrats must admit: The recent Supreme Court rulings overturning Roe v. Wade and the New York State gun control law prove that the Democrats PR strategy doesn’t work. Like most agency publicity hits, it’s not the number of placements that matter: It’s the quality of the placements, and while both agency and Democratic media campaigns might pile up enough hits to fill a wing of the Library of Congress they do nothing to change people’s minds.

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