![](https://images.squarespace-cdn.com/content/v1/63ac7679b8afb529dcf37ef0/9a50204a-5daf-4790-a3cd-291cfdaf1227/CommPRO-Introduces-Startup-News-Direct-to-Agency-Leaders.jpg)
CommPRO|Industry News
CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.
Archive
- Accessibility
- Active Listening
- Advertising
- Advertising Agency Man...
- Agency Insurgents
- Agile Engagement
- Artificial Intelligence
- Asian Matchmaking
- Awards
- Barter & Trade
- Blockchain
- Brand Marketing
- Brand Simplicity
- Branding
- Business Ethics
- Business Leadership
- C-Suite TV Insights
- Career Advice
- Celebrity Branding
- Comms Tech
- CommunicationsMatch
- CommunicationsMatch Ag...
- Company Culture
- Conferences
- Content
- Content Couture
- Content Intelligence
- Content Marketing
- Content Marketing Central
- Corporate Communications
- Corporate Insights
- Corporate Investor Rel...
- Corporate Social Respo...
- Crisis Communications
- Crisis Communications ...
- Critical Now
- Cryptocurrency
- Customer Engagement
- Digital Advertising
- Digital Asset Manageme...
- Digital Communications
- Digital Marketing
- Digital PR
- Direct Marketing
- Diversity Equity Inclusion (DEI)
- Dominican Women To Marry
- ESG
- Earnings Guidance &...
- Editorial
- Education
Why Isn't There a TV Docuseries About Mar-A-Lago?
Seeing Trump’s residence Mar-a-Lago on television day after day on local and national television news, I couldn’t help asking myself this Trumpish question:
Is ‘Catch-all Creep’ Impacting Your Company’s Valuation?
It wasn’t long ago that fintech was the catch-all label for any company bringing financial technology to market. Of course, grouping companies that build banking infrastructure tools or back-office systems with those that deliver budgeting or stock trading apps never made much sense.
Gold’s Relationship with Modern Inflation
When it comes to investments in the United States, a plethora of options open up to any willing consumer. From the safest savings account to the most risky stock option, there’s no shortage of options for those trying to make money using money. Although in recent years few have managed to stay as consistently safe and to rise in value as well as gold has.
Shelley Spector to Receive 2022 Page Distinguished Service Award
Shelley Spector, founder of the Museum of Public Relations, will be honored with the Page Distinguished Service Award at the Page Annual Conference on September 18 in Chicago. The award recognizes leaders who have strengthened the role of corporate communications and public relations in business and society through service to the profession.
PR Technology Pioneer, Ben Chodor, Joins The Museum of Public Relations Board of Trustees
Ben Chodor, former president of comms tech company Notified and one of PR Week's list of top PR technology leaders, announced today he has joined the Board of Trustees of the Museum of Public Relations, effective immediately.
Do Your Sneakers Need This?
I was just diagnosed with supination by a foot doctor who took my sneakers away from me that he said were causing it.
He said they needed emergency treatment, or what he described as a medical version of wheel alignment. What?
PR Masters Series Podcast, Episode #65 – Ben Chodor
Today’s special guest is Ben Chodor, pioneer of online communications resources.
Now's the Time to Look Back, Instead of Forward to Decode Your Value
My marketing communications journey started 30-years ago working for General Electric, small-medium-sized agencies, and for Burson-Marsteller (now Burson Cohn & Wolf). Despite working at GE, surrounded by engineers, technologists, programmers and software developers, I never thought of myself as a tech person.
These are the Business Skills You’ll Need in the Future of Communications
In a world spinning ever faster amid constant change, breaking news and evergreen uncertainty, it’s on communicators to go beyond serving as the mindful messenger and ensure a culture of communication exists among all stakeholders across the business, too.
Should Anyone Advertise Alcohol?
Drive slower, pay taxes, vote — While we expect governments to tell us to do those things, we wouldn’t imagine they’d urge more alcohol intake, yet that’s exactly what one of the world’s leading nations is doing. Why a country would encourage sipping more sake is an interesting question, but it begs a much bigger one: Is it possible to promote alcohol responsibly?
How To Reduce Screen Time for Employees
Technological advancement has connected us with multiple digital devices that make our work efficient but increase our screen time simultaneously. Whether you work remotely, or in the office, you have to sit in front of your computer for 7 to 8 hours straight. Spending most of your time on mobile phones or computer screens causes mental and physical fatigue. In 2017, a study reported that 31.7 million people were using their mobile phones actively in Canada. Similarly, 33 million active mobile phone users were recorded in 2019.
Thou Shalt Not Stiff Who Maketh Thee Laugh
As debtors doth make balance sheets ill, humor cures faster than any threats will.
So, try a more creative approach to debt collection. Make your debtors laugh, don’t raise their ire. Try dunning more artfully, adding comedic sparks to a friendlier fire.
Back to School? Back to the Gym
The summer is nearly drawing to a close and getting back to school is once again upon us. Getting in shape doesn't always have to mean trekking to the gym for dozens of enormous machines. Although a gym offers a machine for any muscle you want to train, most people can get fit with only a few pieces of small, inexpensive equipment.
Reinvigorating Democracy Event
on Wednesday, Sept. 14th. This free event will include an alumni & student networking reception.The Society of Presidential Pollsters identify & obtain records of the polling for the Oval Office. With the help of the libraries at GW, it preserves questionnaires, letters, & memorabilia in order to establish an academic resource for the study of presidential decision-making.
When and How to Diversify Your Investment Portfolio
The number of people currently interested in investing has gone through the roof. The rise of cryptocurrencies such as bitcoin has created a fandom like no other. The COVID-19 lockdown certainly helped the investment market as people were forced to do their own research and realize that this could actually be a very smart way to increase their overall value in the future. When the stock market is booming, there is no better feeling, and it is almost impossible to even consider selling any stock you have as you don’t know when its rise will stop. However, if you want to be a smart investor and ensure that you are continuously making money from your investments, you should consider diversifying your portfolio. Read on to find out when and how to diversify your investment portfolio.
How Company Values Can Guide Your Exec Comms Strategy
Employees want, and expect, companies to speak out about significant world events. They also need to know their leaders are authentically connected and understand how current events are affecting them. And certainly, as this Brunswick article argues, the companies that do not have a plan for speaking up will be left in the dust.
How to Help Managers Communicate During a Recession
Are we in a recession?
Already companies ranging from 7-Eleven and Walmart to Netflix and JPMorgan are letting employees go. Even if you’re not losing your job, you’re seeing those pandemic-induced pay hikes eaten up by inflation. Whether we’re in a recession or not, many employees are anxious about their livelihood, which is tied to the company.
Closing the Gaps in Comms Tech
For generations, technology has shaped and revolutionized every industry imaginable, with each new era bringing greater changes than the last. The communications field is perhaps one of the greatest examples of this trend, as we’ve seen comms tech become deeply integrated into the day-to-day workflow of communications professionals across the globe.
Overlooked Strategies for Improving Conversion Rates
There are some aspects of psychology in the marketing industry that have proven to be effective at converting potential customers, or at the very least, encouraging them to take the next step in their buying journey. One of those aspects that tend to be quite overlooked is specific words, also known as power words. The companies can use power words in their marketing efforts that are quite effective at generating more loyal customers for businesses and improving conversion rates.
Green Marketing: Advantages, Ideas, Examples And Best Practices
Many people have heard of the term “green marketing” but not everyone fully understands what it refers to and why it has become so important in our day and age. When climate change is on everyone’s mind and sustainability is trendy, green marketing is actively being used by brands all over the world to appeal to their customers. Here’s everything you need to know about green marketing.