CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Corporate Insights, Investor Relations Brian Wallace Corporate Insights, Investor Relations Brian Wallace

Gold’s Relationship with Modern Inflation

When it comes to investments in the United States, a plethora of options open up to any willing consumer. From the safest savings account to the most risky stock option, there’s no shortage of options for those trying to make money using money. Although in recent years few have managed to stay as consistently safe and to rise in value as well as gold has.

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Marketing Brian Wallace Marketing Brian Wallace

Back to School? Back to the Gym

The summer is nearly drawing to a close and getting back to school is once again upon us. Getting in shape doesn't always have to mean trekking to the gym for dozens of enormous machines. Although a gym offers a machine for any muscle you want to train, most people can get fit with only a few pieces of small, inexpensive equipment. 

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Marketing Brian Wallace Marketing Brian Wallace

The Future of Nursing Homes: Better Infection Prevention and Control (INFOGRAPHIC)

Nursing home facilities are currently experiencing a significant lack of nurses that is contributing to many nursing homes closing their doors permanently. Combined with the fact that many nursing facilities are operating at a -4.8% margin each year, 25% of nursing homes are expected to close within the next year. In total, 400 certified US nursing homes are on the brink of shutting down due to financial burden as well as the severe lack of nurses. 

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Marketing Brian Wallace Marketing Brian Wallace

4 Social Media Marketing Trends in the Insurance Industry

In this digital environment, insurance companies need to arise with innovative marketing ideas to reach and engage their target market. While traditional methods of marketing and lead generation like direct mail and networking events are still popular among insurance providers, they can reach a wider audience effectively using social media. This not only helps promote insurance products but also helps companies to interact with their customers and respond to their queries in real-time. Social media is also a great marketing platform to build and increase brand awareness for insurance providers. Some insurance companies rely on mascots, some target users with particular demographics and a few connect with celebrities to reap the benefits of influencer marketing.

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Marketing Brian Wallace Marketing Brian Wallace

Hybrid Work - Striking The Right Balance Between Comfort And Flexibility

Remote work has been largely removed from the American workforce picture, but in its place has come hybrid working. According to CNBC, 25% of people are now employed through hybrid working, with 14% mostly in-person, and 9% mostly working remotely. While some employers have seen remote working as a simple necessity, with a return to the office greatly anticipated, the benefits of the opposite approach has shown itself to have considerable benefits. Starting with overall employee happiness, remote working has revolutionized business in a way that has led to successes across the board.

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Marketing Brian Wallace Marketing Brian Wallace

A Look at the Replacement Lenses Economy (INFOGRAPHIC)

There’s no end to the diverse set of options that come with the industry around eyeglass wear today. Regardless of if one is looking for a new set of prescription glasses, a new pair of sunglasses, to update their current pair of glasses, or to update an older pair, there’s now options for everyone.

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Marketing Brian Wallace Marketing Brian Wallace

Want to Stay Healthy? Probiotics are a Must (INFOGRAPHIC)

Most Americans understand that probiotics are good for us and that they can be important to use when we’re sick, but many of us may not understand the true importance of probiotics. It’s one of those things that may hold a nebulous place in our minds, leaving us to diminish the impact that these supplements actually have on our health. 

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Marketing Brian Wallace Marketing Brian Wallace

Skyrocketing Consumer Prices: Can Russia Be Excluded From the Global Economy?  (INFOGRAPHIC)

A financial war against Russia has begun across the world with the launch of a series of sanctions that have never been applied before. Countries like the U.S., France, Germany, and Canada have all removed Russian banks from Swift while also freezing Russian foreign reserves in their jurisdictions. The U.S. has put sanctions on Russian sovereign debt and banks as well as imposed restrictions on exporting technology that could aid intelligence services and oil drilling to Russia and Belarus.

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Marketing Brian Wallace Marketing Brian Wallace

How Brands Can Reach Generation Z (INFOGRAPHIC)

Born between the years 1995 and 2010, Generation Z numbers over 2 billion strong worldwide. 9 in 10 of Generation Z live in emerging markets, with India alone accounting for 1 in 5. By 2031, Gen Z’s collective income will reach over a quarter of the global income, or over $2 trillion in global earnings. 

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Marketing Brian Wallace Marketing Brian Wallace

Utilizing Google Analytics 4 for Your Business (INFOGRAPHIC)

Just a few years after the emergence of the internet, the first analytics solutions appeared.  Since then, the data analytics industry has rapidly evolved.  By 2028, the data analytics market’s expected worth is an estimated $550 billion.  Web Analytics are essential; they are used to understand customer behavior and optimize web experiences.  Metrics for user behavior are used to optimize conversion rates and improve both page performance and user experience.  Marketers also use data analytics to create targeted advertising. 

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Marketing Brian Wallace Marketing Brian Wallace

Why Colleges Across America are Struggling to Keep Students in the Classroom (INFOGRAPHIC)

Attending college has been ingrained into American society. In order to be successful, college is a must. It is the clear next step after high school. But now this seemingly plain next step is beginning to waver. There has been a trend in colleges and school campuses closing, and in some cases, permanently shutting down. From 2016 to 2019, 86 colleges shut down or merged with other schools, and even more, 53 colleges closed permanently during the 2019-2020 school year.

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