CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

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Internal Communicators are the New Influencers

Did you know internal communicators have a super power? It’s that people trust them and the information they share. It’s true, and this fact puts the role of internal communicators as the new influencers in the spotlight. And just like Thor’s hammer has the power of lightning, IC professionals now have power and influence as trusted advisors to leadership.

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Netflix’s Tudum Layoffs Have Big DE&I Implications

Netflix did everything that DE&I advocates asked for when staffing its brand journalism venture, Tudum.

The company hired a diverse cohort, mostly people of color and/or women. It gave them generous pay and creative freedom to speak to audiences from their individual, unique perspectives.

Then, after less than a year, Netflix laid them off.

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The Future of Diversity, Equity & Inclusion

While there is a strong trend for diversity, equity and inclusion in the workplace, studies show that progress is slow, and many companies are struggling with these concepts.

According to the HR Research Institute’s report, The Future of Diversity, Equity, and Inclusion released earlier this year, most organizations lack mature and effective diversity, equity, and inclusion (DEI) programs. 

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The Fragrance Foundation Launches Industry-Wide DEI Initiative, #FragranceForwardTFF with High-Profile Webinar

The Fragrance Foundation’s (TFF) signature DEI initiative, #FragranceForwardTFF, officially launched with a free webinar, Industry Perspectives on Diversity, Equity & Inclusion. Featuring brand owner Chris Collins, World of Chris Collins; Givaudan Senior Perfumer, Linda Song; Rob Smith, founder, The Phluid Project; and, Corey Smith, Head of North America DEI, LVMH,  the virtual event brought together more than 1,000 attendees, ranging from brands and media, to beauty and fragrance executives and enthusiasts, students and consumers from across the country. The engaging and lively discussion, moderated by Helen Shelton, Global Chief Diversity Officer and luxury brand marketing communications expert at Finn Partners, offered actionable next steps and best practices for industry leaders and those interested in entering the field, as well as insights on the career and professional development journeys of pioneering voices in the industry.

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The Fragrance Foundation Launches #FragranceForwardTFF to Advance Industry Diversity, Equity & Inclusion

The Fragrance Foundation (TFF) today announced #FragranceForwardTFF, a sweeping new initiative to advance, increase and sustain measurable levels of diversity, equity and inclusion in the multi-billion-dollar fragrance industry. The initiative will harness the collective power of TFF’s membership base to share and allocate dedicated resources towards education and scholarship programs, recruitment and outreach, as well as mentoring and networking opportunities. 

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