In today’s world, it’s increasingly important for your organization to spotlight its culture on social media. Whether this means interacting with customers, clients and the general public on Twitter or showcasing work life at your company via LinkedIn, all social media platforms provide different ways for you to show the wider world — including potential talent — what your organization is all about. Ahead of Ragan’s Future of Communications Conference this November, Coffee shared some of her thoughts on how best to tell employee stories through social.

Join your peers during Ragan’s Communications Week on November 1-2 for a must-attend conference to help you refine and align your strategies with the future of communications, hone your business acumen to position yourself as a future leader and better understand the tools and technology that will get you there. Industry experts will teach you the skills needed to meet the next horizon of employee communications, social purpose and DE&I, leadership communications, technology and more.This conference will feature real-world tips and tactics from leading communicators. Our speakers will share how they effectively measure and report to reflect the needs of emerging audiences, refine media relations strategies to build stronger relationships amid changing newsroom trends, integrate emerging tools and features on social media to earn more engagement with audiences, foster stronger agency-client relationships and more.

The “fake it till you make it” strategy — where you pretend to know something until you’ve reached the point where you actually do — doesn’t serve communicators well in the long run. Learning new skills and gaining experience takes time, and if you fake your way through your career, you’re likely to waste a lot of that time.

Higher education institution (HEI) communicators generally have a standard set of strategies for sharing messages with students, faculty and staff. However, Gen Z has communicators reconsidering their tactics and platforms for this target audience.

When you’re working in communications, the main goal is always to get to the heart of the story. To that end, having supporting numbers that help you illustrate the point you’re trying to make will always result in a fuller, more vivid picture.

Did you know that a DE&I-focused talent program can transform company culture and affect how organizations think about the employee experience? Audible did just that with its “Next Chapter” Returnship Program which not only changed how it addressed hiring culture but helped set a new industry standard by helping communities in need with new pathways for employee engagement.

In the world of emergency preparedness, a hotwash is a term assigned to the after-action debrief in emergencies like natural disasters. The term originated in the military, where soldiers used extremely hot water to remove residue and debris from their weapons after firing.

Plunging into a crisis, whether reputational or widespread like a pandemic, is always scary. They push us outside our comfort zones and into a frightening new realm.

Finding the perfect candidate for an open role is never easy, but it’s even trickier in today’s tight labor market. To compete for top talent, organizations need a top employer branding strategy to go with it.

With all the changes to workplace situations stemming from the COVID-19 pandemic, it’s important that managers are equipped with the mindfulness and soft skills required to stay in touch with their employees. While apps like Zoom and Slack allow you to now virtually congregate with your teams and move business forward even when you aren’t physically together, behind each computer screen is a work arrangement that can vary greatly from employee to employee.

The ellipsis is a useful but often misused punctuation mark. It’ most used for indicating that something has been removed from a quote, but their actual usage can be a bit tricky.

Advancing equity is the active process of looking at the systems we have today through the lens of those most disadvantaged by those systems.

Ragan Communications partnered with D S Simon Media to produce “NextUP,” a new video series that asks rising communications stars to forecast the future of comms in their own words. These conversations will lead up to  Ragan’s Communications Week on Nov 1. and our Future of Communications Conference.

Each day brings about newly consequential, societal change. News coverage regularly reports on an increase in anti-LGBTQ violence, mass demonstrations following police killings of people of color and state bans on reproductive rights. Consequently, companies can no longer remain on the sidelines and simply focus on maximizing their profits.

Ragan Communications partnered with D S Simon Media to produce “NextUP,” a new video series that asks rising communications stars to forecast the future of comms in their own words. These conversations will lead up to  Ragan’s Communications Week on Nov 1. and our Future of Communications Conference.

In a world spinning ever faster amid constant change, breaking news and evergreen uncertainty, it’s on communicators to go beyond serving as the mindful messenger and ensure a culture of communication exists among all stakeholders across the business, too.

Employees want, and expect, companies to speak out about significant world events. They also need to know their leaders are authentically connected and understand how current events are affecting them. And certainly, as this Brunswick article argues, the companies that do not have a plan for speaking up will be left in the dust.

Are we in a recession?

Already companies ranging from 7-Eleven and Walmart to Netflix and JPMorgan are letting employees go. Even if you’re not losing your job, you’re seeing those pandemic-induced pay hikes eaten up by inflation. Whether we’re in a recession or not, many employees are anxious about their livelihood, which is tied to the company.

Once upon a time, it was enough to have an e-mail address. Then, you needed a social media handle. Now that most of us have gone multi-platform, our profiles are silently screaming to be noticed amidst all of the other thought leaders, artists, influencers, and career professionals out there. Creating a bio for billions to see can seem overwhelming, but a well-crafted, strong bio can tell an amazing story for everyone who reads it.

While the idea that the most successful brands have a clearly defined purpose may seem obvious now, the concept was not always so widely understood.