Among projects that require effective collaboration, crafting an employee value proposition (EVP) is a great place to start getting strategic with your counsel.

Today’s special guest on the PR Masters Series Podcast is Liz Kaplow, Founder and CEO of Kaplow Communications..

As a communicator, whether you work in agency land for brands, inhouse at a government department, within the armed forces, the emergency services or at an NGO, you have the strategic and technical capabilities to make a story fly in the media – whether factually accurate or not.

It’s a thin line between love and hate sing the Persuaders. And while this may well ring true, reality is generally more nuanced… but not, it seems, when it comes to discussions of PR RFPs.

Leidar USA is here with offices in Washington and New York.

How can leaders handle the inevitable transition to generative AI while the technology is still in the process of being developed? When is the right time to bring it into the workplace? And how will this transition impact the communications industry in particular?

In our business, when things turn sour, scapegoats must be found and punished.

Shortly after Fox’s announcement that they were parting ways with their once star performer, CNN announced that one of its once most recognized stars for the past 17 years, Don Lemon, was terminated by the network.

With workplace burnout estimated to cost the U.S. economy more than $500 billion each year, Sara Whitman, chief people officer at Hot Paper Lantern, emphasizes that this has become a norm — in and outside of work.

Today’s special guest on the PR Masters Series podcast is Valerie Di Maria, Principal, the10company.

From a public relations and communications perspective, the value of relativity starts with the idea that communications programs and businesses operate within a defined universe of agencies, clients, ideas, content, and media.

Content creation is essential for a business’s success. Today’s consumers want to experience closer relationships with the brands they trust, and content is a great way to do that.

Finding the best public relations agency to grow or promote a business and brand is among the most significant decisions corporate communications and marketing leaders make.

We’ve all seen the wave of layoffs in big tech over the past few months, many impacting the marketing and communications functions. Having been in the business since before the Great Recession in 2008, I’ve seen the economy on the downswing before.

The first acquisition made by a public relations agency is both invigorating and frustrating. It’s invigorating because the acquirer has made the decision that agency growth can be achieved through acquisition as well as organic.  And frustrating because the work involved in making an acquisition is hard work and almost always burns up a lot of time, especially if the buyer chooses to go it alone and not engage the help of M & A professional.

With the mid-term elections only a few weeks away, presumably even people who don’t follow the political circus are beginning to pay attention to it.

As a former head of communications for blue-chip companies, founder of agencies, and CEO of CommunicationsMatch™, I’ve been involved in the new business process for more than two decades.

So, you founded, built, and successfully developed a PR agency and now you’re ready to sell it.