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What’s Trending, So Far, This Year in Marketing Communications
After launching the new CommPRO at the start of this year, I am thrilled to share that our top performing articles and events so far in 2023 focused on a wide range of important topics for the industry.
Using Generative AI for Compelling Marketing and Sales Content
By harnessing the capabilities of AI, companies can streamline their content creation processes. They get to enhance efficiency and deliver impactful messaging to their target audience.
Unleashing the Future of E-commerce Beauty Marketing
Prepare to embrace a revolution that will redefine the industry's approach to staying ahead of the curve and driving success!
How Should Communications Leaders Approach Generative AI in the Workplace?
How can leaders handle the inevitable transition to generative AI while the technology is still in the process of being developed? When is the right time to bring it into the workplace? And how will this transition impact the communications industry in particular?
What Can’t Generative AI Do?
From programmers to researchers, generative AI can aid a large majority of the population.
AI Ethics Need Time
At the same time Major League Baseball (MLB) has made a revolutionary rule change to speed up America’s pastime, some renown business leaders have called a timeout to slow down the planet’s hottest new technology, Artificial Intelligence.
Adeta Gayah guides her team to embrace automation and the future of work
One of the biggest concerns floating around the digital workplace centers on the rise of AI tech and how it’ll affect the world of work.
The Disruption is Real: AI will Forever Revolutionize How Communications Professionals Work
It’s such a fun parlor trick. Type a request into ChatGPT, and it spits out content. Some good, some bad. But none of it is relevant or threatening to my work.
Is AI Chat the Ultimate Cheat Code?
Ill-intentioned people can invent some very unscrupulous schemes when they put their minds to it, e.g., Volkswagen’s infamous defeat device that intentionally tricked auto emission tests.
Preparing for an All-Digital World
PRophet’s Andrew Meranus uncovers his take on how professionals and brands alike can prepare for an all-digital world by 2041.
Meet the Industry Curators Powering the Upcoming Metaverse 100
The Metaverse at this very moment looks a bit like Earth’s Cambrian Explosion did 500 million years ago—a huge swell of new life, evolving into an environment that’s never existed before on this planet. In the Web3 space, countless companies, influencers, and entrepreneurs have sprung out of seemingly nowhere, using the blockchain to completely reinvent how we live and work.
The Genius of Imagination in the Age of AI
I use my mind to bring together the essence of my personality, experiences, and senses. Our mind is the most fantastic tool to harness creativity. Other creators use similar methods. Regardless of what we use to create, our imagination allows us to envision and bring things into existence. Our mind is a powerful tool that can be used for good or evil. What we do with this power will decide how far we can go.
A.I. Won’t Replace Writers — It Will Maximize Their Storytelling Potential
Historically, writing has been a craft best fulfilled by humans. As personal touch and nuance are often seen as prerequisites for great writing, it can be difficult to imagine robots, or more specifically augmented intelligence (A.I.), capable of doing it convincingly, much less meaningfully.