The last few years have been difficult, to say the least. Just as we were feeling more positive about the pandemic, we’re inundated with more negative news. From concerns about new COVID variants, to shootings, inflation, rising interest rates, the mid-term Elections, the effects of climate change, the Russia-Ukraine war, and supply chain issues it’s understandable that  “Mental Health Replaces COVID as the top health concern among Americans,” reported IPSOS in September 2022. 

My marketing communications journey started 30-years ago working for General Electric, small-medium-sized agencies, and for Burson-Marsteller (now Burson Cohn & Wolf). Despite working at GE, surrounded by engineers, technologists, programmers and software developers, I never thought of myself as a tech person.

Throughout 2020, we’ve faced hardships, challenges, uncertainty and learned to “pivot,” focus on “the new normal,” and the “next normal”; terms to make sense of what’s happening in our lives. But, thinking about the what if’s can lead us to contemplate worst-case scenarios, most of which are outside our control.