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Kick Start the New Year with Purpose!
As co-founder of three PR agencies recognized as “most creative” and “best workplaces” I believe there are two powerful things leaders can do to build their employees and their organizations.
The Pillars of Branding
Brand pillars are important for brand recognition purposes. They form a framework for developing a brand strategy. An organization uses brand pillars to define their unique position in the market. Brand pillars can be anything from values, visuals, to the workflow. Understanding brand pillars well increases the chances of success of a business. They are an extremely important part of the business strategy and the important brand pillars are given below.
How Purpose Communications Can Nurture Employee Loyalty
Purpose communications can play a big role in this process by helping employees identify a sense of meaning and purpose in their work.
Play with a Purpose
Bobby eagerly opens his Happy Meal box, tossing the chicken nuggets and fries aside to find the special toy tucked inside. Kids have repeated that ritual for decades, but Bobby is 32. While it’s nice that McDonald’s and other companies increasingly meet the need for nostalgia and help grown-ups relive childhood highlights, is selling sentimentalism a good adult-use of time and resources?
Now's the Time to Look Back, Instead of Forward to Decode Your Value
My marketing communications journey started 30-years ago working for General Electric, small-medium-sized agencies, and for Burson-Marsteller (now Burson Cohn & Wolf). Despite working at GE, surrounded by engineers, technologists, programmers and software developers, I never thought of myself as a tech person.
Mature Purpose Work is Also Good Business, According to Study
While the idea that the most successful brands have a clearly defined purpose may seem obvious now, the concept was not always so widely understood.
From Pledges to Progress: The Pressure is On
2020 was the year of the Capital P: pandemic, polarized politics and protests. It was also a seminal moment for businesses to reflect on who they are and where they are going — to really understand their moral compass and get serious about their corporate purpose. Over the last 18 months, we have seen purpose pressure tested by stakeholders and society like never before — it has led to it being redefined, refocused and realigned.
From Pledges to Progress: The Pressure is On
2020 was the year of the Capital P: pandemic, polarized politics and protests. It was also a seminal moment for businesses to reflect on who they are and where they are going — to really understand their moral compass and get serious about their corporate purpose.