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What The LGBTQ State Of Emergency Means For Comms
On this last day of Pride Month, we welcome an editorial from Robert Conner, an activist and expert in LGBTQ communications and media, on how this moment is fraught, “You must rise to meet it.”
Should CNN Have Provided a Venue For Trump, A Known Liar?
Despite your opinion, a few valuable PR lessons emerged from the town hall that apply to non-political clients.
Why The First LGBTQ NewFronts Needed A Unique Presentation For a Unique Message
On Wednesday, May 3rd, Revry took the IAB stage as the first LGBTQ-focused presentation since the NewFronts’ were founded in 2012.
Bud Light's Problem Is That It Folded
Bud Light’s mistake was that it folded like wet newspaper the moment critics predictably got together to fling red, transphobic meat at the Anheuser-Busch brewery until some stuck.
My Nightmare PR Dream
Throughout my PR career I have been criticized for frequently telling clients and account groups the truth: What they want in a program will not work with the media because it is too self-serving and lacks originality, news or feature use possibilities.