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Purpose Has Lost Its Power Until You Prove It
Discover why simply stating a purpose isn’t enough in 2024, and learn how brands can transform lofty ideals into measurable impact that drives real business success.
B2B Brand Stewardship Through Person-to-Person Communications
The traditional boundaries between B2B (business-to-business) and B2C (business-to-consumer) communications have blurred, revealing a fundamental truth…
Why B2B Communication Needs a Revolution for Real Connection
“Person-to-person,” or P2P, is now the most effective way to reach B2C and B2B customers alike.
AI's 2024 Impact on Public Relations Brings Challenges and Changes
As we move further into 2024, it's clear that AI's role in the PR landscape is poised for even greater expansion, offering both new possibilities and challenges for the industry.