This comprehensive analysis provides communicators with crucial insights into the evolving preferences of audiences across various platforms, making it an essential tool for staying competitive and relevant in the digital age.

Will NBCUniversal’s reporters on the scene act as “hard news” journalists or PR people for the IOC, as they have in the past?

There is no sporting entity that comes close to the International Olympic Committee for being a political-driven entity.

From the moment I read that Barack Obama had purchased a minority stake in the Basketball Africa League, with the intention of bringing social justice and economic opportunity to African youth, the desire to be part of that movement took root.

While I believe that the Olympics is the most important of all sporting events, I do not believe it promotes a more peaceful world or brings together the best athletes on our planet.

For those who make a living in the sports business it’s anything goes as long as it keeps cash registers going cha-ching, cha-ching, cha-ching.

Would a pitcher out fox a batter by throwing a curve ball when the hitter was expecting a fast ball?

Major League Baseball’s highest-paid player Shohei Ohtani is in a pickle now that his constant companion/interpreter was fired abruptly, apparently for illegal gambling.

For communicators, marketers, and media professionals, this research is a roadmap for navigating the future of digital storytelling.

Are you prepared for next year’s Super Bowl on Feb. 9, 2025, at the Caesars Superdome in New Orleans, Louisiana, home of the New Orleans Saints.?

Join Michael in his conversation with Dave Kindred as they discuss his new memoir My Home Team: A Sportswriter’s Life and the Redemptive Power of Small-Town Girls Basketball.

Join Michael in his conversation with Sally Jenkins about her new book which explores seven fundamental principles behind great decision-making gleaned from her decades-long career as one of the great sports writers of our time.

If management thinks you’re a valuable asset they’ll most likely reassign you. If they refuse, that also sends a message about your standing in the agency.

Media biases are everywhere.  And they’re easy to detect, especially in political and sports reporting.

It’s been widely reported about the differing of opinions regarding allowing athletes from Russia and Belarus to compete in the 2024 Paris Summer Olympic Games, with the IOC in favor and a host of countries threatening to boycott the games if the athletes are permitted to participate. 

To all the businesses associated with the games, and especially to the network televising the games in the U.S. - NBCUniversal - the Paris Olympics will be the most important happening since humans appeared on our planet.

The two that I think are the most important were the announcements by two old-timers, President Biden and former President Trump to run for re-election, even though actuarial tables suggest that both might not be able to serve a full four year term.