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Five Keys to PR Agency Growth
The most successful growth strategies will leverage multiple channels that reflect client interests and needs.
CommPRO and CommunicationsMatch™ Partner on New Business Generation Platform for Public Relations Industry
Platforms offer seamless integration of client and agency matching tools, promoted profiles, RFPs, publishing and events to create connections and drive new business
Winning Content is Not Measured in Seconds, Or Snacks
Ever since the famous 2015 “Americans have the same attention span as goldfish” study released by Microsoft which was later redacted, communicators, marketers and some C-suite leaders believe stakeholders will get distracted or tune out if a message or piece of content isn’t delivered not just compellingly but also super quickly.
What Generative AI Means to the Future of Public Relations
The “Eye on AI: The Promises and Pitfalls Of Artificial Intelligence In P,” event, hosted by Golin in partnership with PRophet and CommPro, brought public relations and digital leaders together at Golin’s Chicago headquarters to discuss the rapid evolution of AI and what it all means for PR.
Fedonchik’s 8 Tips to Make a Great Career in Marketing
The following eight traits are the guideposts I rely on to motivate my thinking, and I return to them when facing new challenges.