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Joe Biden Provides a Lesson in Honor
He deserves respect for putting country and party first.
Bursting Biden’s Bubble
Whether in the bubble of our heads or the circle of acolytes closest to us, our ability to see the forest for the trees is severely limited.
Why Is Change So Difficult?
Change requires us to invest time and energy to break out of established behavioral paradigms and do something different.
Larry Weber on ‘A New Age of Reason’
Modest to a fault, he has stories to share of conversations with a “who’s who” of technology innovators - ranging from Tim Berners-Lee, Steve Jobs, Google’s founders, and the list goes on.
Learning from Prince Andrew's PR Disaster
As a former head of corporate communications, I believe the most significant takeaway is the impact of personal and organizational dynamics on the decision-making process.
PR RFP Technology Has Come of Age and You Need To Be Using it
There are a number of ways in which a technology-driven RFP and RFQ process can make a big difference for both clients and agencies while helping to ensure they remain a viable path to hiring.
To Know if Your Emails Are Getting Through, You Need to Do This One Thing Now
In the land of the blind the one-eyed man is king. Here’s an important lesson from our recent email experience and one key takeaway.
We’ve Had Some Great Presidents as Communicators and Biden isn’t Among Them
If we ever needed a reminder, we are getting a schooling from President Biden on the importance of communications.
Think Like a Unicorn–For PR New Business & Jobs
Thinking like a unicorn, provides a framework for breaking out of a common trap agencies and professionals often fall into - trying make ourselves fit into an assignment or position for which we may not be uniquely qualified.
Five Keys to PR Agency Growth
The most successful growth strategies will leverage multiple channels that reflect client interests and needs.
Annual Reviews: If You Really Want to Succeed, Ask for Honest Feedback
It’s the time of year when thoughts turn to highlighting accomplishments in the quest for promotions and more money.
The Foundation for Leaning into Social Issues
Purpose should be a North Star for the choices we make in our lives or businesses, and the recommendations we make for clients.
AI, Ethics, and Public Relations
With adoption having reached a tipping point, industry visionaries are now leveraging AI to generate content, pitch, measure, and even manage the whole PR process.
Jacksonville and the Reverberations of Political Rhetoric
Racism and the threat of white supremacy remain deeply rooted in the United States, 55-years after Dr. King was assassinated.
Will Killing the Bird Help X or its Users Fly?
If we take Musk and Linda Yaccarino, X’s CEO, at face value, it is the latest in a line of decisions to unburden Twitter from the weight of its past, “move at the speed of light”, and take a new direction.
The Orwellian Impact of Recent Court Rulings on Social Media Outreach, Affirmative Action And LGTBQ+ Rights
The far-reaching injunction against government departments and individuals against engaging with social media companies around disinformation, while providing free rein to individuals (and bots and foreign governments) to spread falsehoods, is in fact a looking-glass-world version of “1984” – completely at odds with George Orwell’s writings.
Public Relations RFP Haters (and Lovers) Are Wrong (and Right)
It’s a thin line between love and hate sing the Persuaders. And while this may well ring true, reality is generally more nuanced… but not, it seems, when it comes to discussions of PR RFPs.
A Seat at the C-Suite Table: It’s Not About the Importance of PR
Communications leaders, in fact all business leaders, are invited based on the value they bring to it. The seat is not one-size-fits-all.
Relativity as a Fundamental Law of Communications
From a public relations and communications perspective, the value of relativity starts with the idea that communications programs and businesses operate within a defined universe of agencies, clients, ideas, content, and media.
Using RFPs to Hire PR Agencies: New Public RFP Option
Finding the best public relations agency to grow or promote a business and brand is among the most significant decisions corporate communications and marketing leaders make.