
CommPRO|Industry News
CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.
Archive
- Accessibility
- Active Listening
- Advertising
- Advertising Agency Man...
- Agency Insurgents
- Agile Engagement
- Artificial Intelligence
- Awards
- Barter & Trade
- Blockchain
- Brand Marketing
- Brand Simplicity
- Branding
- Business Ethics
- Business Leadership
- C-Suite TV Insights
- Career Advice
- Celebrity Branding
- Comms Tech
- CommunicationsMatch
- CommunicationsMatch Ag...
- Company Culture
- Conferences
- Content
- Content Couture
- Content Intelligence
- Content Marketing
- Content Marketing Central
- Corporate Communications
- Corporate Insights
- Corporate Social Respo...
- Crisis Communications
- Crisis Communications ...
- Critical Now
- Cryptocurrency
- Customer Engagement
- Digital Advertising
- Digital Asset Manageme...
- Digital Communications
- Digital Marketing
- Digital PR
- Direct Marketing
- Diversity Equity Inclusion (DEI)
- Dominican Women To Marry
- ESG
- Earnings Guidance &...
- Editorial
- Education
- Email Marketing
- Events
Layoffs Come For Both Legacy And New Media Outlets
In a familiar but still depressing end of year rite of passage, media outlets are laying off staff.
Recent Unionization Efforts By The Numbers
We’re beginning to see a major shift in how companies are talking about unions, both internally and externally.
3 Common Mistakes To Avoid When Making Corporate Videos
Todd Plotkin, CEO of Green Buzz Agency, a video content company, recently walked through some of the common mistakes companies tend to make when creating videos.
This is when communicators are most likely to use AI
A new communicators survey from The Conference Board in partnership with Ragan Communications sheds light on AI use.
From Silence To Full-Throated Support Of Israel And Everything In Between
How global companies are communicating about Israel.
Why Some Companies Should Avoid Engaging with Hispanic Heritage Month
If it’s the only time your brand is paying attention to the Hispanic market, you’re “making a very big mistake,” warns Natalie Boden, CEO and founder of Miami-based Boden Agency, with repercussions both for your bottom line and your reputation.
Does Meta Have What It Takes To Actually Kill Twitter?
The OG social media company saw an opportunity to unseat the app that always seemed to be cooler and more influential, though Facebook and Instagram both dwarf Twitter in terms of users.
The 13 Biggest Takeaways from the Ragan Social Media Conference
Over the course of three days, ranging from pre-conference to the closing session, new friendships were formed, new insights were gleaned and new ideas bloomed.
Charities Adjust Their Communications Strategies to Better Reach Gen Z
Every organization wants to court Gen Z, the youngsters who will be our customers for the next 50 years of more. Nonprofits are no exception.
Here’s How to Properly Use an Ellipsis, According to AP Style
The ellipsis is a useful but often misused punctuation mark. It’ most used for indicating that something has been removed from a quote, but their actual usage can be a bit tricky.
Want to Write Tighter and Shorter? Here’s How...
We’re busy. No one has time to read lots of words when a few will do.
How Prominent LGBTQ+ Comms Leaders are Reaching the Community During Pride and Beyond
Avoid rainbow washing, celebrate intersectionality and more.
How Semicolons Work
The poor semicolon. This humble punctuation mark can confuse even seasoned writers. Even its name, only half a colon, is sad and misleading.
Don’t worry, little guy. You’re so much more.
Communicators Can Help Promote LGBTQ+ Equality In and Out of Work. Here’s How.
Whether you’re an in-house PR pro or work for an agency, whether you’re working for a Fortune 100 company or a governmental agency, you’re almost certain to handle topics of deep importance to the LGBTQ+ community — and not just during Pride month.
How to Communicate a Summer Friday Policy
After a long winter and a short spring, everyone wants to be outside enjoying the warm weather. And after a long two years, your employees could benefit from a little extra break for their mental health.
Enter the hallowed tradition of the summer Friday.
How to Use Quotation Marks, According to AP Style
Quotation marks seem straightforward. If you’re recounting exactly what someone else said, it should be in quotation marks. Easy, right?
That part is simple enough. But where does the punctuation mark go in a quote? What if it’s a quote within a quote? Do you ever use single quotes? What if it’s an unfamiliar word? Are there exceptions?
Most Would Take Working From Home Over Getting a Raise, Ragan Survey Says
The Ragan Salary Survey mostly polled those who work in communications, but there are valuable lessons here for all wellness professionals.
4 Simple Tips for Better Headlines – And More Engagement
You’ve spent hours – maybe days – making sure every word in your email or intranet post is perfect. You know that the content is exactly what’s needed; your readers will laugh, cry and throw flower petals at your words.
Netflix’s Tudum Layoffs Have Big DE&I Implications
Netflix did everything that DE&I advocates asked for when staffing its brand journalism venture, Tudum.
The company hired a diverse cohort, mostly people of color and/or women. It gave them generous pay and creative freedom to speak to audiences from their individual, unique perspectives.
Then, after less than a year, Netflix laid them off.
Why Bridging Political Divides is Good Business – And How Communicators Can Help
Kristin Hansen, executive director of the Civic Health Project, believes that communicators can play a critical role in crafting brand stories that unite audiences with wildly divergent beliefs and values.. “You have a really important role to play in telling better stories,” she said in her fireside chat at Ragan and PR Daily’s Brand Storytelling Conference on April 13, “Bridging the divide with brand storytelling.”