CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Netflix’s Tudum Layoffs Have Big DE&I Implications

Netflix did everything that DE&I advocates asked for when staffing its brand journalism venture, Tudum.

The company hired a diverse cohort, mostly people of color and/or women. It gave them generous pay and creative freedom to speak to audiences from their individual, unique perspectives.

Then, after less than a year, Netflix laid them off.

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Internal Communications Allison Carter Internal Communications Allison Carter

Why Bridging Political Divides is Good Business – And How Communicators Can Help

Kristin Hansen, executive director of the Civic Health Project, believes that communicators can play a critical role in crafting brand stories that unite audiences with wildly divergent beliefs and values.. “You have a really important role to play in telling better stories,” she said in her fireside chat at Ragan and PR Daily’s Brand Storytelling Conference on April 13, “Bridging the divide with brand storytelling.”

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