We’ve all said things we later regretted.  Fortunately, a personal apology can often atone for such individual indiscretions.  Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them?

Even during times of uncertainty, there’s one thing marketers can count on--data. Did you know that businesses with data-driven strategies drive up to eight times more results?

Should you be marketing during a pandemic? Yes. Your marketing needs to be sensitive to current events, but abandoning your customers now will damage the relationships you have built with them.