CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Marketing Dr. David Hagenbuch Marketing Dr. David Hagenbuch

Four Behaviors of a Peacemaking Brand

In one of my favorite commercials, Liberty Mutual spotlighted acts of kindness that inspired others topay the good deeds forward.  Most people want a kinder, gentler world, but in a society awash in antagonism, how many of us think seriously about whether our daily actions encourage peace?

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Marketing Dr. David Hagenbuch Marketing Dr. David Hagenbuch

Gen Z Students Teach Their Professor About Thrifting

Remember the excitement of your first time wearing a new jacket or pair of shoes?  Did you wonder how the original owner felt when they wore them?  You probably didn’t unless you’ve been part of one of the hottest consumer trends--thrifting.  For a variety of reasons, it’s now fashionable, especially among Generation Z, to shop secondhand, but this Gen X marketing professor wonders if it’s smart for the apparel industry to embrace a fad that may dissuade people from purchasing its new products.

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