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CommPRO|Industry News
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Help Bring Democracy Back to PRSA
I don’t typically use my periodic mailings to rally behind a cause but today is an exception.
How to Quantify Your PR Impact
The PR industry has been slow to adopt the meaningful metrics that drive revenue and move business forward. It’s become clear that we’ve reached a tipping point.
The Average Seller Age is Changing
Did you know that today’s typical PR agency seller is 48 years old, while just 10 years ago, it was closer to 60 years old?
New Diversity Action Alliance Analysis Finds Only 21% of PR Professionals Are Racially or Ethnically Diverse
The Diversity Action Alliance (DAA), a coalition of public relations and communications leaders and industry organizations, today released its inaugural “Race and Ethnicity in Public Relations and Communications Benchmark Report.” The report, which examines the racial and ethnic representation and promotion data of employees across 100+ U.S.-based public relations and communications organizations, documents that just over one-fifth (21%) of those employees are racially/ethnically diverse.