Ragan’s annual Communications Benchmark Report, surveying nearly 1,000 communicators from across a broad spectrum of industries, sheds light on what the challenges and opportunities that comms professionals hope to tackle in the year ahead.

Stagwell Marketing Cloud’s latest State of Comms Tech Report is out, and it’s a clear sign that PR is ready to embrace the future.

Is your ad featuring an East Asian man as a nerd actually reinforcing dangerous stereotypes? When and how should you use “Black American” in your copy or scripts? Should there be a hyphen in “Filipino American”?

The Super Bowl is the biggest advertising night of the year, and brands across all industries break out their creative chops to vie for viewer attention.

Each year we produce a Year-In-Review eBook with a theme based on the year that was, filling it with our 50-or-so columns and hundreds of podcasts. 2021 seems to be about learning to live with loss — with nearly 5.5 million people worldwide dying of Covid-19

2020 was the year of the Capital P: pandemic, polarized politics and protests. It was also a seminal moment for businesses to reflect on who they are and where they are going — to really understand their moral compass and get serious about their corporate purpose.

The PR industry has been slow to adopt the meaningful metrics that drive revenue and move business forward. It’s become clear that we’ve reached a tipping point.

First off, you have to have to have something to say that of interest.  We often think we’re writing for the masses, when really the goal is to reach appropriate key audiences – whether it be journalists, the general public, consumers, decision-makers, influencers – or all of the above. 

Throughout 2020, we’ve faced hardships, challenges, uncertainty and learned to “pivot,” focus on “the new normal,” and the “next normal”; terms to make sense of what’s happening in our lives. But, thinking about the what if’s can lead us to contemplate worst-case scenarios, most of which are outside our control.

There have been a few moments of remarkable hope over the decades that I never thought I would live to see and literally took my breath away. The fall of the Berlin Wall. The collapse of apartheid and the subsequent election of Nelson Mandela. The election of Barack Obama. The rise of the Internet.

Due to COVID19 it’s been more challenging than ever to lead: Our teams, our peers, our stakeholders, our leaders, and yes, ourselves. And it appears that these uncertain times will be here for a while longer.As a result, the aforementioned groups are exhausted. You might be too.

Learn how PR can improve its position through tech adoption, data analysis and ROI measurement—all by working in unison with marketing teams.

Both University of Oxford and Harvard Law School host annual events and programs with the goal of attracting new students. Learn how they made use of our social media Amplify Board to reach their goals.  

Venture Cup, a Scandinavian contest in which entrepreneurs compete for investment capital, was able to lower costs and increase website traffic.

Even during times of uncertainty, there’s one thing marketers can count on--data. Did you know that businesses with data-driven strategies drive up to eight times more results?

It’s more challenging than ever to be an effective leader: We’re in a new decade, there are five generations in the workplace, technology is constantly changing and being a leader is not “business as usual.” I’d like to help you become that effective leader you know you can be.

In 1790, George Washington referred to the new American government as “…the last great experiment in promoting human happiness.” Through nearly two and a half centuries it has been tested by every generation, sometimes more than others, though one would be hard-pressed to find too many threats to our democracy greater than today. The Civil War, the Great Depression, Pearl Harbor and World War II — this current period will surely find its way to that list in testing this “Great Experiment.”

Following a year made frantic by chaos and existential angst, 2020 will be all about ways to inject control, calm and clarity into a world that can seem to be spinning out of control. In her annual report, Marian explores trends that will emerge or grow in the new year, from our obsession with physical touch and our love-hate relationships with our smart devices to our efforts to protect ourselves from dangers ranging from air pollution and traffic congestion to cybercriminals.

 Since 2003, HUNTER, one of the country’s leading food and beverage public relations and marketing communications agencies, has commissioned a study annually to identify the top food news stories according to the opinions of Americans. This annual study not only helps to identify which stories are capturing the most attention but also measures their impact and influence on consumers’ awareness, attitudes, behaviors and advocacy. The data is reviewed overall and by key demographics, including the age cohorts of Millennials/Gen Zs, Gen Xers and Baby Boomers/Matures.

In our third eBook, we provide a guidebook for foreign companies navigating the U.S. regulatory, legal and communications marketplace. With the help of the terrific insights from a number of lawyers and lobbyists quoted throughout and our own experiences representing so many countries and companies, we have come to see patterns between companies that succeed and expand and those that face significantly increased costs, time, civil and even criminal exposure.