Wondering if your audience will read your content is a valid concern. Publishing content does not ensure that it will be read, let alone reach new audiences. You can’t expect everyone in your audience to view and share all the content you produce. However, there are things you can do to increase the chances that your content will be seen.

Social media can help you connect with your customers. This makes social media a powerful lead generation tool for businesses. There are two main ways that you can draw people into your sales funnel.

It has become a thing in my house. A question comes up and someone recommends that we “ask the Google.” You can ponder the implications for mankind now that we count on technology to answer every question, but I am focused on what this means for brand marketing.

Every business needs to develop relationships with a target audience. Whether the goal is to develop advocates, sell services or encourage other specific action, social media is a great tool for relationship building.

Search engine optimization (SEO) requirements change over time. If you are working to achieve SEO today, here are five items to keep in mind: