Testimonials and reviews are a great way to showcase your great work. They are more powerful than anything you say about yourself because they come from clients. Most people say they rely on recommendations from people they know to make purchasing decisions, so your testimonials and reviews have tremendous marketing value.

Want to show up well in major search engines? You will hear a lot of things that make it sound hard. But, really, SEO is all about paying attention to the basics of having a good web presence.

Localizing your marketing efforts will build brand recognition within your community and foster brand loyalty from consumers who support local businesses.

Most companies tend to begin their SEO efforts with on-page SEO. Yet, one of the most important ranking factors on search engine rule pages isn't the efforts on a website, and instead, it's all of the backlinks that are generated from other websites pointing to the company's website. According to studies, some of the top results on Google tend to have an average of nearly 4 times more backlinks than the results that follow. However, on-page SEO isn't all about building backlinks, and it goes a lot deeper than that. Another essential element of on-page SEO is brand mentions, even if they're without a hyperlink. At the end of the day, off-page SEO is all about what search engines and other people think about a website.

Nearly 70% of all activity online starts with search engines and queries from users. That's why companies need to base any digital marketing and many Public Relations campaigns they create on keywords. The goal of keyword research is for companies to figure out what their target audiences are trying to find when they're searching online, and then determine what they need to do to rank on the various search engines for the exact same keywords that the audience is using. However, if a company doesn't know which keywords and needs to target, it won't be able to optimize its business website, know which content it needs to create to reach the target audience, or which phrases and queries it needs to use for more link building efforts.

When most people think of advertising, they think of TV commercials. But in today's digital world, there are a variety of different ways to reach your target audience.

One such way is through native video advertising.

“Doing” social media is not enough. We need to know what we want to achieve and whether we are getting there. That’s where social media measurement comes into play. Be sure your marketing strategy includes social media measurements that matter.

Search Engine Optimization is nuanced, with best practices being influenced by your industry and your target customers. However, there are best practices every brand should follow. Common SEO mistakes that I see: slow site speed, content not optimized for keywords, lack of metadata, and no attention to the mobile experience.

If there is one thing that is consistent when it comes to social media and digital marketing overall, it is change itself will always be inevitable.

The number of web searches that are done by voice continues to rise. Optimizing your website for these types of searches isn’t hard.

Here are the factors to consider as you optimize your website for the growing trend of voice search.

Here are five easy-to-do items to keep your website search engine optimization (SEO) on track.

You work hard to create compelling content but your analytics show that your site traffic isn’t delivering on your expectations. You aren’t alone. Few sites attract visitors without a visibility strategy. You need to promote your content to attract an audience.

Social media can be a grind. The options are always changing and new content is always needed. The effort can help you reach and exceed business goals, so stick with it.