Most companies spend around 9.5% of their revenue on marketing, and it’s vital to get your budget right.

Volume, pitch, inflection, pace, rhythm, rate, intensity, clarity, pauses – all of these play a role in how you say what you say – and that “how”can sometimes be more revealing of your true intent than the “what” contained in the words.

Elon Musk this week ended his destructive charade as the owner and operator of Twitter not by ceding operational control to someone more capable or by admitting his vision for the product is completely unworkable, but instead by just killing it entirely.

Today's business to business marketing and communications landscape shifts rapidly and businesses have recognized the importance of content marketing as a powerful tool to engage and connect with their target audience.

If we take Musk and Linda Yaccarino, X’s CEO, at face value, it is the latest in a line of decisions to unburden Twitter from the weight of its past, “move at the speed of light”, and take a new direction.

It’s the diversity of thinking styles, points of view, personal experience, and gut feelings that feeds the creative process.

It’s crucial for journalists to provide comprehensive coverage that goes beyond sensationalism and explores the deeper issues at play.

The OG social media company saw an opportunity to unseat the app that always seemed to be cooler and more influential, though Facebook and Instagram both dwarf Twitter in terms of users.

Recessions can actually be the perfect time to ramp up your marketing game and leave your competitors scratching their heads.

Definitive, purposeful succession planning is rare, even at the very highest corporate levels.

By implementing LGBTQ+ communications best practices in our marketing and public relations, we can all do our part to foster a more inclusive environment, promote understanding, and celebrate diversity every day of the year.

A tribute to the powerful legacy of Tina Turner.

How are leaders expected to navigate the fine line between managing differing views and expectations across their employee, customer, and consumer base? How do you ensure you are prepared to mitigate issues so they don’t become crisis?

The following eight traits are the guideposts I rely on to motivate my thinking, and I return to them when facing new challenges.

On Wednesday, May 3rd, Revry took the IAB stage as the first LGBTQ-focused presentation since the NewFronts’ were founded in 2012.

While investing in real estate may be lucrative, doing it alone can be difficult and hazardous. Joint ventures, wholesale, and property management are just a few of the ways that real estate investors might benefit.

I made up for my unwitting wrongdoing by promoting orange juice, bananas and Kellogg’s breakfast cereals, all good for you.

Despite claiming, that Dunkin’ Brand is apolitical and does not take political stands, the brand actually took a political stand by not taking a political stand.