CommPRO|Industry News
CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.
Archive
- Accessibility
- Active Listening
- Advertising
- Advertising Agency Man...
- Agency Insurgents
- Agile Engagement
- Artificial Intelligence
- Asian Matchmaking
- Awards
- Barter & Trade
- Blockchain
- Brand Marketing
- Brand Simplicity
- Branding
- Business Ethics
- Business Leadership
- C-Suite TV Insights
- Career Advice
- Celebrity Branding
- Comms Tech
- CommunicationsMatch
- CommunicationsMatch Ag...
- Company Culture
- Conferences
- Content
- Content Couture
- Content Intelligence
- Content Marketing
- Content Marketing Central
- Corporate Communications
- Corporate Insights
- Corporate Social Respo...
- Crisis Communications
- Crisis Communications ...
- Critical Now
- Cryptocurrency
- Customer Engagement
- Digital Advertising
- Digital Asset Manageme...
- Digital Communications
- Digital Marketing
- Digital PR
- Direct Marketing
- Diversity Equity Inclusion (DEI)
- Dominican Women To Marry
- ESG
- Earnings Guidance &...
- Editorial
- Education
- Events
Can you just be ‘whelmed’ at work?
And then there are those moments when the boss announces a new team-building, culture-crafting initiative to engage teams and cultivate community. But wait — it’s pizza. Again. Underwhelming, right?
The Changing PR and Media Landscape of the Trump Indictments
By the time the judge unsealed the grand jury indictment and then kicked the press out of the courtroom, it was late on Monday night August 14. Officials then said it would take one to three hours for the indictment to be made available to the press and the public.
PR Crises of Ellen, Steve Harvey Offer Guidance as Lizzo’s Brand Value is Attacked
Lizzo’s options seem limited, though earlier celebrity public relations crises may provide useful insights.
Kwittken on How GenAI Will Force a New Business Model for Agencies
Traditional time- and materials-based billing models have prevailed, encouraging agencies to work slowly for higher profits while undermining long-term client success and leading to overworked junior to mid-level employees.
Decoding Elon Musk's Strategic Chess Moves in Twitter's Transformation to X
While many are quick to dismiss this move as another quirk of Musk's eccentricity, it is essential to recognize that he operates on an entirely different level – playing chess while we are stuck playing checkers.
Building a Marketing Budget for an Effective Communication Strategy for Your Small Business
Most companies spend around 9.5% of their revenue on marketing, and it’s vital to get your budget right.
The Incredible Importance of How You Say What You Say
Volume, pitch, inflection, pace, rhythm, rate, intensity, clarity, pauses – all of these play a role in how you say what you say – and that “how”can sometimes be more revealing of your true intent than the “what” contained in the words.
Twitter is Finally Dead
Elon Musk this week ended his destructive charade as the owner and operator of Twitter not by ceding operational control to someone more capable or by admitting his vision for the product is completely unworkable, but instead by just killing it entirely.
The Importance of New Video Formats for Optimal Content Marketing
Today's business to business marketing and communications landscape shifts rapidly and businesses have recognized the importance of content marketing as a powerful tool to engage and connect with their target audience.
Will Killing the Bird Help X or its Users Fly?
If we take Musk and Linda Yaccarino, X’s CEO, at face value, it is the latest in a line of decisions to unburden Twitter from the weight of its past, “move at the speed of light”, and take a new direction.
Why You Should Invite The Janitor To Brainstorming Sessions
It’s the diversity of thinking styles, points of view, personal experience, and gut feelings that feeds the creative process.
3 Ways to Improve Media Coverage of the Supreme Court's Ruling on Affirmative Action
It’s crucial for journalists to provide comprehensive coverage that goes beyond sensationalism and explores the deeper issues at play.
Does Meta Have What It Takes To Actually Kill Twitter?
The OG social media company saw an opportunity to unseat the app that always seemed to be cooler and more influential, though Facebook and Instagram both dwarf Twitter in terms of users.
5 Reasons Companies Should Prioritize Marketing Efforts During a Recession
Recessions can actually be the perfect time to ramp up your marketing game and leave your competitors scratching their heads.
Need to Develop New Leaders? Read On…
Definitive, purposeful succession planning is rare, even at the very highest corporate levels.
During Pride Month, Commit to Fostering Inclusivity and Respect All Year
By implementing LGBTQ+ communications best practices in our marketing and public relations, we can all do our part to foster a more inclusive environment, promote understanding, and celebrate diversity every day of the year.
New Forms of Activism Make Crisis an Everyday Expectation
How are leaders expected to navigate the fine line between managing differing views and expectations across their employee, customer, and consumer base? How do you ensure you are prepared to mitigate issues so they don’t become crisis?
Fedonchik’s 8 Tips to Make a Great Career in Marketing
The following eight traits are the guideposts I rely on to motivate my thinking, and I return to them when facing new challenges.
Why The First LGBTQ NewFronts Needed A Unique Presentation For a Unique Message
On Wednesday, May 3rd, Revry took the IAB stage as the first LGBTQ-focused presentation since the NewFronts’ were founded in 2012.