We explore how differing media coverage of Donald Trump and President Joe Biden may influence public perception, despite Trump's controversial actions and statements that would typically undermine other politicians.

While I believe that the Olympics is the most important of all sporting events, I do not believe it promotes a more peaceful world or brings together the best athletes on our planet.

Today we begin a new weekly column by crisis management expert and professor of leadership and communication Helio Fred Garcia. The column will excerpt passages from his new book on the failed U.S. response to COVID-19 and lessons for leaders: The Trump Contagion: How Incompetence, Dishonesty, and Neglect Led to the Worst-Handled Crisis in American History.

Here’s why press release SEO is crucial and some best practices for maximizing its impact, specifically for seasoned public relations experts who think they know it all.

This is not about sex, where the sizes of the most noticeable anatomical parts play an oversized role in attracting males and females to each other.

Compiled from the best practices of veteran communicators, here are ten easy reminders  for experienced PR pros who might be a tad too "seasoned" to remember everything.

As the Cannes Lions Festival of Creativity quickly approaches, some of the hot discussions that will shape future industry trends are bubbling up.

Here are some strategies to help your press release stand out and maximize its impact.

What will make the 2024 GOP Convention different from past gatherings is that it will most likely be built on two major falsehoods, that the 2020 election was stolen from this year's presumptive nominee Donald Trump and that President Biden is behind all of Trump's legal woes.

Sponsors of the Paris Summer Olympic Games will soon begin promoting their connection to the games. Some brands will claim that they are Olympic sponsors because they support the U.S. athletes.

Under this scheme, copyright owners will be able to identify their copyrighted works and select whether they want those works to be used in training AI systems.

Ineffective or malign leaders often fail to rise to the challenges before them and almost always make matters worse.

So, I found myself asking: When and where is it appropriate to inject a little fun into corp. comm.?

“It’s a clear signal that traditional political metrics no longer align with public sentiment,” Fareed states.

They have consumed virtually ALL of the data available on the Internet. All of it. 

Key crisis principles such as timeliness, transparency and authenticity are key to managing the ongoing situation in a proactive way, while prioritizing safety and the right to free speech.

As traditional journalism grapples to adapt to this digital revolution, akin to bloggers of the TikTok era, it becomes imperative to scrutinize the implications and potential ramifications of this seismic shift in media consumption.

Working as a copywriter requires a diverse set of skills. You need to be able to write compelling copy that sells while also having strong research, editing, and project management abilities.

As a former head of corporate communications, I believe the most significant takeaway is the impact of personal and organizational dynamics on the decision-making process.