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Content Should Meet People Where They Are
The content you provide in your marketing isn’t for you. It’s for the people who you want to market to and to engage with. Never forget this critical element.
Keep in mind that the people you want to reach have different needs at different times. Align your strategy to ensure you are there for them with what they need, when they need it.
The Evolving PR & Marketing Partnership
Learn how PR can improve its position through tech adoption, data analysis and ROI measurement—all by working in unison with marketing teams.