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Marian Salzman on 'The New MegaTrends'
For most of us, our experiences at the start of the COVID-19 pandemic fit into one of several slots: For healthcare workers, those early weeks and months featured seemingly endless days and nights of soul-wearying labor, heartbreak, sacrifice, and vulnerability. For essential retail, transport, and factory and warehouse workers, it was a time of measuring the value of a paycheck and job security versus childcare needs and the heightened risk of contagion. And for millions of others—especially those with young children at home—it was long hours to be filled as best one could. Suddenly, our newsfeeds were brimming with images of freshly baked sourdough bread, backyard tomato plants, drive-by birthday celebrations, and completed jigsaw puzzles. After years of disparate media diets, viewers came together around daily pandemic briefings and series such as The Last Dance and Tiger King.
How Zoom Fatigue Can Hurt Employees — And How to Fix It
We’ve all taken video meetings with our cameras off. Maybe there are kids running in and out of your home office, or you didn’t sleep well the night before and are dealing with some serious eye bags. Regardless of the reason, data shows that C-suite members don’t like it when employees go camera off.
Managing Through An Angry Marketplace
After being falsely blamed for King Henry VIII’s break with the Catholic Church and of infidelity, incest and seduction by witchcraft, Queen Anne Boleyn was beheaded. It was, of course, powerful gaslighting, gleefully engaged in not just by the King, but by the insiders of the Royal Court. Sensing her weakness, they piled on and, among other things, referred to the Queen as “the concubine.” The King had eyes for Jane Seymore.
Best Practices to Use Social Media in Online Marketing
Is social media part of your online marketing for your brand? There are many reasons it should be. Most Americans use one or more social channels, so it is a great way to connect with your audience. Further, the cost to use social channels offer some of the best marketing ROI.
Manage Crisis Communication in a Climate of Chaos | Search Results are the First Casualty and Your First Challenge
CRISIS. The word strikes fear in the hearts of executives and board rooms. It seems there’s a crisis every day in 2022 and the current seismic events are not one-day wonders, but rolling, long-term landscape changes.
Global Public Affairs (VIDEO)
Public Affairs is no longer a singular issue for government affairs. Global communication professionals must be prepared to contribute. Larry Parnell, Program Director of the Strategic Public Relations program at the George Washington University, joins us to discuss how his award winning program is meeting this and other challenges for its students.
PR RFPs: Client Best Practices
Among the challenges facing clients issuing RFPs is providing agencies with the information they need to participate and the confidence of knowing that the process will be fair and time efficient.
Remote or Hybrid: Which Working Environment is Right For You?
Remote or Hybrid? In a remote work environment, you will be outside the physical office space while working in a hybrid environment you will be switching between your remote office and the company's physical office.
3 Ways to Get Along with the People You Work With
There's a good chance you spend more time with co-workers than almost any other person in your life. Thus, you must work as a team and cultivate strong relationships.
White House Reporting: Yesterday/Today/Tomorrow
Recent changes in the media landscape, including the conglomeration of media ownership, fewer local and regional reporters and the emergence of “fake news,” is the impetus of the event: “Covering the White House. Yesterday. Today and Tomorrow.”
What's the Best Way to Introduce Ourselves on Our Websites?
There’s a place on our websites, often under the heading “team” or some other title where we present or march in our backgrounds, our resumes, our experience, hopefully in an impressive way that tells why we’re worth the fees we charge.
A Conversation with Anna Malaika Tubbs, Author, 'The Three Mothers: How the Mothers of Martin Luther King, Jr., Malcolm X, and James Baldwin Shaped a Nation'
Join me in my conversation with Anna Malaika Tubbs as we discuss her new book The Three Mothers, How the Mothers of Martin Luther King, Jr., Malcolm X and James Baldwin Shaped a Nation.
Win By Any Means Necessary
What’s enough? When are we satisfied? The brilliance of capitalism is that it keeps us motivated—ever creating, ever expanding. Its fatal flaw is that, for many of us, we are never satisfied. There is always more. Just one more thing to make us fulfilled and happy. We even need to hire therapists to confirm that we are content with being content.
How Savvy Negotiators Read Body Language
Because I’ve trained them to do so, I know that many negotiators have learned how to read body language and to use the resulting insights to their advantage. But I also know that other negotiators miss valuable opportunities simply because they don’t pay attention. They get so wrapped up in what’s being said or in the documents being presented, they neglect to look for these vital cues. Here are four strategies for reading body language when negotiating.
Here’s What Communicators Can Learn from Pickin’ the Brains of Bluegrass
Jumping up from the hallowed, wooden bench of Nashville’s Ryman Auditorium, the lingering reverberations of mandolin strings from the Punch Brothers’ final chord struck deeper than the palpitations of my heart.
Despite standing in a hall of 2,360 other music lovers, it still felt like I was alone with the music.
Social Media Measurements that Matter
“Doing” social media is not enough. We need to know what we want to achieve and whether we are getting there. That’s where social media measurement comes into play. Be sure your marketing strategy includes social media measurements that matter.
Cloud Computing Modernizes Finance and Reduces Emissions (INFOGRAPHIC)
In 2022, most consumers are conscious of their individual effects on the environment. We’re looking for ways to conserve and ways to recycle, reuse, and to minimize our carbon footprint in the move toward the desired “net zero” status.
Xtra Terresla TV Series Based on an eLion Musketeer Moving Brusquely with Rough-n-Tumble Storylines
First, I must publicly thank David Leonhardt of The New York Times for indirectly giving me some terrific new plot ideas and storylines for my TV series Xtra Terresla now in development thanks to a couple of brave new world investors with herculean guts and vision. They’ll also get co-executive producer status.
PR Masters Series Podcast, Episode #62 – Grace Leong, CEO & Partner, HUNTER
Today’s special guest is Grace Leong, CEO & Partner, HUNTER.