CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Corporate Insights CommPRO Editorial Corporate Insights CommPRO Editorial

Marian Salzman on 'The New MegaTrends'

For most of us, our experiences at the start of the COVID-19 pandemic fit into one of several slots: For healthcare workers, those early weeks and months featured seemingly endless days and nights of soul-wearying labor, heartbreak, sacrifice, and vulnerability. For essential retail, transport, and factory and warehouse workers, it was a time of measuring the value of a paycheck and job security versus childcare needs and the heightened risk of contagion. And for millions of others—especially those with young children at home—it was long hours to be filled as best one could. Suddenly, our newsfeeds were brimming with images of freshly baked sourdough bread, backyard tomato plants, drive-by birthday celebrations, and completed jigsaw puzzles. After years of disparate media diets, viewers came together around daily pandemic briefings and series such as The Last Dance and Tiger King.

Read More
Corporate Insights Richard Levick Corporate Insights Richard Levick

Managing Through An Angry Marketplace

After being falsely blamed for King Henry VIII’s break with the Catholic Church and of infidelity, incest and seduction by witchcraft, Queen Anne Boleyn was beheaded. It was, of course, powerful gaslighting, gleefully engaged in not just by the King, but by the insiders of the Royal Court. Sensing her weakness, they piled on and, among other things, referred to the Queen as “the concubine.” The King had eyes for Jane Seymore.

Read More
Strategic Public Relations CommPRO Editorial Strategic Public Relations CommPRO Editorial

Global Public Affairs (VIDEO)

Public Affairs is no longer a singular issue for government affairs. Global communication professionals must be prepared to contribute. Larry Parnell, Program Director of the Strategic Public Relations program at the George Washington University, joins us to discuss how his award winning program is meeting this and other challenges for its students.

Read More
Corporate Insights Richard Levick Corporate Insights Richard Levick

Win By Any Means Necessary

What’s enough? When are we satisfied? The brilliance of capitalism is that it keeps us motivated—ever creating, ever expanding. Its fatal flaw is that, for many of us, we are never satisfied. There is always more. Just one more thing to make us fulfilled and happy. We even need to hire therapists to confirm that we are content with being content.

Read More
Leadership & Careers Carol Kinsey Goman, Ph.D. Leadership & Careers Carol Kinsey Goman, Ph.D.

How Savvy Negotiators Read Body Language

Because I’ve trained them to do so, I know that many negotiators have learned how to read body language and to use the resulting insights to their advantage. But I also know that other negotiators miss valuable opportunities simply because they don’t pay attention. They get so wrapped up in what’s being said or in the documents being presented, they neglect to look for these vital cues. Here are four strategies for reading body language when negotiating.

Read More
Internal Communications CommPRO Editorial Internal Communications CommPRO Editorial

Here’s What Communicators Can Learn from Pickin’ the Brains of Bluegrass

Jumping up from the hallowed, wooden bench of Nashville’s Ryman Auditorium, the lingering reverberations of mandolin strings from the Punch Brothers’ final chord struck deeper than the palpitations of my heart.

Despite standing in a hall of 2,360 other music lovers, it still felt like I was alone with the music.

Read More