Born between the years 1995 and 2010, Generation Z numbers over 2 billion strong worldwide. 9 in 10 of Generation Z live in emerging markets, with India alone accounting for 1 in 5. By 2031, Gen Z’s collective income will reach over a quarter of the global income, or over $2 trillion in global earnings. 

Measurement and optimization remain critical imperatives for marketers. When hundreds of millions of dollars are being spent to acquire customers, CFOs take notice and want to know how various aspects of the marketing mix are working—or not working. The questions of ROI, cost per acquisition, marginal cost per acquisition and overall mix optimization are posed daily to CMOs. Unfortunately, while marketing may be the most scrutinized cost center, it is also one of the messiest when it comes to data. 

We’re all figuring out new ways to get our work done, including our business marketing. Whether you are back in the office full time, working from home or taking a hybrid approach. your marketing effort can continue.Here are some tips for how to pivot and achieve your marketing goals without ever leaving your home!

If you need to shop for unique goods such as handmade items, craft supplies, or vintage items, visit the Etsy website. You will be able to check out different items and order them online. However, you will not be buying the items from Etsy. Instead, you will be buying them directly from independent sellers popularly known as Etsy sellers. These sellers use different strategies that help them make a lot of profit. Below are some of these strategies.

If you thought we’d reached a point where all businesses were up to speed digitally, think again.  According to a CMO survey, digital marketing spending reached 58 percent of marketing budgets, reflecting 15.8 percent growth over the last year. While most have made a good start, and more than half now report that they are in making good progress, only 11 percent of companies have fully institutionalized the digital transformation process.

Ragan CEO Diane Schwartz breaks down how communications is one of the most powerful — and unacknowledged — revenue drivers for a company.

Keeping abreast of emerging trends is a fundamental obligation of marketers and efficient use of their time.