CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

PR Pros Want to Change the Future of Their Industry, and AI could Spark this Transition, Per New Research from Stagwell's (STGW) PRophet and The Harris Poll 

The vast majority of public relations (PR) professionals (94%) want to be a part of changing the future of their field, with over nine in 10 (92%) believing AI has the potential to transform the way PR is conducted, according to new research commissioned by Stagwell's (NASDAQ: STGW) PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment. 

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Marketing Dr. David Hagenbuch Marketing Dr. David Hagenbuch

Should Employees' Looks Matter?

Despite her aging appearance, Queen Elizabeth II kept her job for an unprecedented 70 years!  A Canadian news anchor who let her locks go grey wasn’t as fortunate.  Her seemingly heartless dismissal has aroused widespread empathy, including from some of the world’s leading companies, sounding an alarm against ageism.  However, in an era when brand-building is of utmost importance, shouldn’t companies have a say in the looks of those they pay to be the faces of their firms?

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Internal Communications CommPRO Editorial Internal Communications CommPRO Editorial

Walgreens’ Jordyn Holliday on His Career and Navigating Imposter Syndrome (VIDEO)

Ragan Communications partnered with D S Simon Media to produce “NextUP,” a new video series that asks rising communications stars to forecast the future of comms in their own words. These conversations will lead up to  Ragan’s Communications Week on Nov 1. and our Future of Communications Conference.

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Marketing, Social Media Marketing Mike Paffmann Marketing, Social Media Marketing Mike Paffmann

Advantages and Challenges With Social Media Marketing Efforts

There are many companies that have decided to invest in marketing and public relations  campaigns on social media platforms these days. In fact, according to a recent survey, around 90% of all US companies tend to use social media platforms as part of their overall marketing efforts. That means, for a company to be successful with its own social media marketing efforts, it needs to invest a lot of time and effort. This is an important aspect of social media marketing that companies need to keep in mind, and one of the best ways to circumvent all that competitors is by working with social media influencers or experts. Aside from that, companies have a few other challenges, as well as advantages when it comes to social media marketing.

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Corporate Insights Orsi Korman Corporate Insights Orsi Korman

How to Speak the Language of a Global Workforce

One of the greatest challenges facing global communicators and content creators today is finding a common language — literally. For every communication we prepare, we have to think about not only how to stand out in the crowded content marketplace and make a meaningful connection with our audiences, but how to actually get through and be effectively understood.

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Internal Communications CommPRO Editorial Internal Communications CommPRO Editorial

Life-changing Comms Can Be More Than Thoughts and Prayers

Each day brings about newly consequential, societal change. News coverage regularly reports on an increase in anti-LGBTQ violence, mass demonstrations following police killings of people of color and state bans on reproductive rights. Consequently, companies can no longer remain on the sidelines and simply focus on maximizing their profits.

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Investors Ken Rogers Investors Ken Rogers

7 Smart Investment Strategies for Small Business Owners

Running any small business is not easy especially when you have a small budget. It is a fact that you cannot run a business on determination and skills alone. In case you are feeling a bit short-handed in terms of finance for your company, you may consider the option of investments. Here are some tips to get a small business owner started in the field of investments.

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Corporate Insights, Investors CommPRO Editorial Corporate Insights, Investors CommPRO Editorial

Investing In Up And Coming Technologies: What You Need To Know

Putting money into new technologies is an exciting opportunity with the potential to yield strong profits. You help the economy grow and create jobs when you invest in an upcoming business. It's not easy to hit a home run, but if you invest in a successful business, you may see returns anywhere from five to one hundred times your initial investment.

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