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CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

That Said with Michael Zeldin CommPRO Editorial That Said with Michael Zeldin CommPRO Editorial

A Conversation with A.J. Baime, Author, 'Dewey Defeats Truman: The 1948 Election and the Battle for America’s Soul'

Join Michael in his discussion with A.J. Baime as they discuss his book, Dewey Defeats Truman: The 1948 Election and the Battle for America’s Soul. The book recounts the most remarkable victory by an underdog presidential candidate in the history of the United States. Beyond this, listeners will find the parallels to the upcoming 2024 presidential election and the lessons to be learned of fundamental importance.

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Marketing Dr. David Hagenbuch Marketing Dr. David Hagenbuch

Buy BRADY, But Don't Be Like Brady

Tom Brady is one of few professional athletes who transcend their field.  While many football players and fans revere him, even those who pay little attention to sports know his name.  In a new video ad, Brady surprisingly suggests that aspiring athletes shouldn’t aim to be like him.  That advice sounds self-effacing, but how does it fit with other messaging surrounding Brady’s brand?

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Company Culture CommPRO Editorial Company Culture CommPRO Editorial

Social Recruiting: Using Social Media in the Hiring Process

Social recruiting is all about finding quality candidates online and making connections with them. According to recent research, 58.4 percent of the world's population uses social media, the median user has more than 5 social accounts, and daily use averages 2 hours and 27 minutes. With more people engaging with social media, it is worth investigating its relevance to the recruitment process.

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Public Relations Mike Paffmann Public Relations Mike Paffmann

Podcasting as a PR Tool

Today, podcasts are very popular as a form of audio entertainment. They are also an easy way for content creators to connect with their target audience. Publishing podcasting content is also easy as a broadcasting license is not needed.

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Marketing Brian Wallace Marketing Brian Wallace

The Boomer Generational Transfer

By 2045, baby boomers are going to pass on over $70 trillion to the next generations. This is more than three times the current U.S GDP, and its implications on society and its recipients cannot be understated. This was the generation to set the current path of the United States, and as they disappear they have the power to yet again set the course.

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That Said with Michael Zeldin CommPRO Editorial That Said with Michael Zeldin CommPRO Editorial

A Conversation with A.J. Baime, Author, 'White Lies: The Double Life of Walter F. White and America's Darkest Secret'

Join Michael in his discussion with A.J. Baime about his new book, White Lies: The Double Life of Walter F. White and America's Darkest Secret which recounts in fascinating detail the rise and fall of Walter F. White, among the most important civil rights leaders of the early 20th century.

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Internal Communications CommPRO Editorial Internal Communications CommPRO Editorial

3 Tips for Personalizing Your Comms to Meet Employees Where They Are

With all the changes to workplace situations stemming from the COVID-19 pandemic, it’s important that managers are equipped with the mindfulness and soft skills required to stay in touch with their employees. While apps like Zoom and Slack allow you to now virtually congregate with your teams and move business forward even when you aren’t physically together, behind each computer screen is a work arrangement that can vary greatly from employee to employee.

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