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CommPRO|Industry News
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Stress Levels At An All Time High in the U.S.
Around 83% of employees in the US battle work-related stress, with 25% saying that work is the number one stressor in their lives, as reported by Stress.org. A vast majority (76%) also feel that stress affects their personal relationships.
Millennial Managers are Changing Workplace Culture
Millennials are a growing force in today’s business world and ignoring the fact that they will be the next wave of managers and business leaders is short-sighted.
How to Become A Better Informed Voter, With An Important Lesson For People Working in Public Relations
With the mid-term elections only a few weeks away, presumably even people who don’t follow the political circus are beginning to pay attention to it.
A Conversation with A.J. Baime, Author, 'Dewey Defeats Truman: The 1948 Election and the Battle for America’s Soul'
Join Michael in his discussion with A.J. Baime as they discuss his book, Dewey Defeats Truman: The 1948 Election and the Battle for America’s Soul. The book recounts the most remarkable victory by an underdog presidential candidate in the history of the United States. Beyond this, listeners will find the parallels to the upcoming 2024 presidential election and the lessons to be learned of fundamental importance.
Ethically Deploying AI in Public Relations: A Quick Take on Comms Tech, Ethics and Data Privacy
From the recent boom of AI-generated art, blockchain, NFTs and the metaverse to the rapid expansion of applied technology across all industries, AI and related technologies has emerged from the fringes of tech and science fiction movies to the mainstream right before our eyes.
Buy BRADY, But Don't Be Like Brady
Tom Brady is one of few professional athletes who transcend their field. While many football players and fans revere him, even those who pay little attention to sports know his name. In a new video ad, Brady surprisingly suggests that aspiring athletes shouldn’t aim to be like him. That advice sounds self-effacing, but how does it fit with other messaging surrounding Brady’s brand?
Signs You Need To Take Help Of Advertising For Your Business
Businesses today now all utilize some form of advertising or content marketing. However, that doesn't necessarily mean that the companies are getting the results they need from their advertising efforts.
Social Recruiting: Using Social Media in the Hiring Process
Social recruiting is all about finding quality candidates online and making connections with them. According to recent research, 58.4 percent of the world's population uses social media, the median user has more than 5 social accounts, and daily use averages 2 hours and 27 minutes. With more people engaging with social media, it is worth investigating its relevance to the recruitment process.
Podcasting as a PR Tool
Today, podcasts are very popular as a form of audio entertainment. They are also an easy way for content creators to connect with their target audience. Publishing podcasting content is also easy as a broadcasting license is not needed.
‘Grace Follows Grace’: Crisis Communications Wisdom from General Mills’ Jano Cabrera
Plunging into a crisis, whether reputational or widespread like a pandemic, is always scary. They push us outside our comfort zones and into a frightening new realm.
Mt. Etna, 'Thank You'
Not everyone can say a volcano did them a favor, but I’m remembering a big one, a giant one, Mt. Etna did for me forty years ago, still vivid in my mind as if it were yesterday.
The Boomer Generational Transfer
By 2045, baby boomers are going to pass on over $70 trillion to the next generations. This is more than three times the current U.S GDP, and its implications on society and its recipients cannot be understated. This was the generation to set the current path of the United States, and as they disappear they have the power to yet again set the course.
The Role of Web3 Technology in Transforming Work
The internet is an invention of constant transformation. In its early days, now called Web 1.0, the internet was a wild west of read-only information.
Richard Levick - From Eternity to Here
“Ah death, a change of clothes.”–The 14thDalai Lama
The endless fields of amber grain. Valhalla so far in the distance it is, we are sure, just shy of eternity. Mortality, we have decided, is not for us. “Heaven can wait.”
5 Effective Inbound Marketing Strategies To Increase Web Traffic
Every business wants more traffic on its website. Not only does it help boost brand awareness, but it also opens up more opportunities to connect with customers in a way that drives conversions.
A Conversation with A.J. Baime, Author, 'White Lies: The Double Life of Walter F. White and America's Darkest Secret'
Join Michael in his discussion with A.J. Baime about his new book, White Lies: The Double Life of Walter F. White and America's Darkest Secret which recounts in fascinating detail the rise and fall of Walter F. White, among the most important civil rights leaders of the early 20th century.
When Schools Collide: The College Merger Process
From 2018 to 2022, 95 college mergers took place, up 21% from any prior point in the 21st century. For many, merging with another school was a last ditch effort to prevent permanent shutdown.
The Top Employer Branding Mistakes — and How to Fix Them
Finding the perfect candidate for an open role is never easy, but it’s even trickier in today’s tight labor market. To compete for top talent, organizations need a top employer branding strategy to go with it.
Brands: Stop Thinking About Your NFT Strategy
Whenever I talk with marketers today, they almost always ask me the same question: “Should they create branded NFTs, and should they be building virtual experiences in spaces like Decentraland?”
3 Tips for Personalizing Your Comms to Meet Employees Where They Are
With all the changes to workplace situations stemming from the COVID-19 pandemic, it’s important that managers are equipped with the mindfulness and soft skills required to stay in touch with their employees. While apps like Zoom and Slack allow you to now virtually congregate with your teams and move business forward even when you aren’t physically together, behind each computer screen is a work arrangement that can vary greatly from employee to employee.