CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

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World Communications Week: How Technology Changed the Practice of PR

This week the focus is on communication – something that is vital to every aspect of our lives. 

And if you are working in marketing, PR, social media, or communications in the workplace, it is the very core of your profession.  Although there are the accepted rules of good communication that have stood the test of time, technology has disrupted, and in some cases completely upended, the process. 

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Marketing Brian Wallace Marketing Brian Wallace

Remote Work: Tools for Taking Your Business to The Next Level

Experts say that by 2025, 22% of the workforce will work remotely. Since the beginning of the pandemic, 47% of businesses say that remote work is here to stay. Similarly, workers report feeling 22% happier  and 30% more productive when they work from home. However, 47% also report experiencing burnout. As a society, we have witnessed a shift in the work/ life balance and longer hours, presenting new challenges for remote workers.

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Leadership & Careers CommPRO Editorial Leadership & Careers CommPRO Editorial

How To Keep Out Quiet Quitting in Your Agency

The last few years have been challenging for many workers, especially now that many have become remote workers. From pandemic concerns to family and childcare concerns to economic and of course workplace needs - employees sometimes struggle to feel connected with their team at work when they do not see them in a physical office every day. Regular standup meetings, usually short in duration, can help workers feel engaged with each other. They can feel valued when there is an open time and place for sharing informally about their day or their current needs. These brief meetings can also foster a sense of team spirit that can carry over into regular project work.

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Blockchain Brian Wallace Blockchain Brian Wallace

Bitcoin (BTC) Tops $20,000, is it Time to Buy?

Bitcoin (BTC) surpassed a crucial level ($20,000) on the 25th. Following this, the king of cryptos started today's session in the green. It seems that the bulls have finally decided to act. Indeed, there was a lot of volume accompanying this 5% bullish move. At the time of writing on the 27th, the price of the Bitcoin is now at the price of 20 867 US. Such a price has not be seen since the last spike of early September.

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Marketing Brian Wallace Marketing Brian Wallace

Marketing With Colors: How Customers React To Different Tones

The decision a customer makes to purchase a product or support a brand is based on a variety of factors. What many people find surprising is that color makes up between 62% and 90% of that decision. This is because colors have a large effect on the human brain and can completely alter the way a customer feels about a particular item. So how do different colors affect people's purchasing decisions, and how can business owners utilize them in their marketing strategies? 

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That Said with Michael Zeldin CommPRO Editorial That Said with Michael Zeldin CommPRO Editorial

A Conversation with Jeff Nussbaum, Author, 'Undelivered: The Never-heard Speeches that would have Rewritten History'

Join Michael and former senior speechwriter for President Joe Biden as they discuss his fascinating new book, Undelivered: The Never-heard Speeches That Would Have Rewritten History. Undelivered presents some of the most notable, never delivered speeches from Richard Nixon’s refusal to resign to Hillary Clinton’s acceptance speech; from Dwight Eisenhower’s apology for the failure of the D-Day invasion to Japanese Emperor Hirohito’s apology for his role in World War II.

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Industry News, Public Relations CommPRO Editorial Industry News, Public Relations CommPRO Editorial

PRSA-NY and Honan Strategy Group Reveal the 2022 State of Mental Health in Public Relations Report

Today, PRSA-NY announced the 2022 State of Mental Health in Public Relations Report with Honan Strategy Group, a data-driven strategic research and communications firm, to understand how PRSA-NY members are coping with their mental health and determine resources to help working professionals in the industry.

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Industry News, Public Relations CommPRO Editorial Industry News, Public Relations CommPRO Editorial

PRSA Celebrates 75th Anniversary with Commemorative Publication

Established in 1947, PRSA, the nation’s leading organization serving the communications community, is celebrating its 75th anniversary throughout 2022. To mark this milestone event, PRSA is publishing “75 Years of Impact and Influence: People, Places & Moments in Public Relations History,” showcasing the history of the profession through the people and events that helped shape international discourse and transform the business world.

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Marketing Dr. David Hagenbuch Marketing Dr. David Hagenbuch

Play with a Purpose

Bobby eagerly opens his Happy Meal box, tossing the chicken nuggets and fries aside to find the special toy tucked inside.  Kids have repeated that ritual for decades, but Bobby is 32.  While it’s nice that McDonald’s and other companies increasingly meet the need for nostalgia and help grown-ups relive childhood highlights, is selling sentimentalism a good adult-use of time and resources?

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That Said with Michael Zeldin CommPRO Editorial That Said with Michael Zeldin CommPRO Editorial

A Conversation with Cody Keenan, Author, 'Grace: President Obama and Ten Days in the Battle for America'

Join Michael in his discussion with Cody Keenan as they discuss his book, Grace: President Obama and Ten Days in the Battle for America.  The book recounts the most remarkable eulogy delivered by President Obama in Charleston, South Carolina after the hate crime murders of Reverend Pickney and eight parishioners in the Emanuel African Methodist Episcopal Church.

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