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CommPRO|Industry News
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Once Again: Money Over Democracy In Sports (And An Important Lesson For PR Pros)
The moguls who control the jewels of the international sports events—the Olympics and soccer’s World Cup have one thing in common: They don’t care which country hosts their propaganda-rich tournaments as long as the countries cough up enough money.
FIFA President Gianni Infantino Just Provided a PR Teaching Moment
The 2022 World Cup has been controversial enough without soccer’s governing body scoring an own goal on the eve of the tournament.
While ostensibly defending FIFA’s choice of Qatar to host what should be a celebration of the beautiful game, Gianni Infantino’s diatribe had journalists literally gasping at its extraordinary tone deafness.
Five Things to Watch for on Twitter In The Elon Musk Era
Elon Musk’s acquisition of Twitter is already historic. At $44 billion, it was the largest leveraged buyout of a technology company in history.
Storytelling, Business Fluency, Employee Comms Among Top Takeaways of CommsWeek 2022
Ragan’s Communications Week 2022, held Nov. 1-7, was overflowing with takeaways to inform the communicator’s 2023 playbook. Peer-to-peer conversations were abundant during this important industry week, which included the Future of Communications Conference in NYC.
When Organizations Give Thanks
At Thanksgiving, individuals often express gratitude for what they’re personally appreciative, e.g., family, friends, health. It’s less common to hear of organizations’ gratitude, but if they were to count their blessings, what would they be? Answers to that question could provide each of us with valuable perspective and perhaps help recalibrate our own thoughts of thankfulness.
The Pillars of Branding
Brand pillars are important for brand recognition purposes. They form a framework for developing a brand strategy. An organization uses brand pillars to define their unique position in the market. Brand pillars can be anything from values, visuals, to the workflow. Understanding brand pillars well increases the chances of success of a business. They are an extremely important part of the business strategy and the important brand pillars are given below.
How Brands Can Place a Story in The News-You-Can-Choose Media Environment
What does it take for a brand to place a story that breaks through to media and intended audiences in the crowded post-pandemic media landscape?
The Importance of Accessible Marketing
Your entire target audience should be able to engage with and enjoy your marketing materials. Unfortunately, this probably isn’t the case. You aren't alone if you haven’t intentionally ensured your marketing is accessible. A whopping 96.8% of website homepages aren’t accessible enough to meet the standards of the official Web Content Accessibility Guidelines from WebAIM.
RESEARCH: Here’s Where CEOs See Comms Adding the Most Value
The communications function is at an inflection point, as an endless deluge of social and political issues along with increasing employee comms concerns have illuminated the value of communications to the C-suite.
The Business of Tomorrow (and the Years After)
What will the jobs of the future look like? This is a question that is on the mind of mankind since the dawn of time.
5 Ways You Can Increase Your Sources Of Passive Income
Whether you're looking to start a side business or just want to increase your monthly income, residual income may be a wonderful strategy to help you produce extra cash flow.
7 Digital PR and Marketing Trends for 2023
2023 is right around the corner. A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever.
A Conversation with Molly Ball, Author, Pelosi
Join Michael as he speaks with Molly Ball, author of the Pelosi biography, about Speaker Pelosi’s decision to step down from her leadership role in the House of Representatives.
Invest In Yourself Today to Grow as a Woman Leader: Strategize. Grow. Connect.
Research by the Knowledge Academy reveals that companies are 18% more likely to send men on work-related training than women. Is it that organizations are offering more training to men? Or is it that women are not requesting outside training as often as men?
Welcome to the Global Women’s Leadership Channel
This platform was created for global women leaders at all levels – across the public, private and non-profit sectors. Here you will find tools, strategies and the latest research to help you overcome challenges, bias and self-limiting beliefs that so often hold women back from both contributing fully and moving up in their organizations.
How to Put Employee Stories at the Center of Your Employer Brand
When trying to highlight the best parts of your company, the best way to tell your organization’s story is to focus on the employees who live your culture every day. At Ragan’s Future of Communications Conference, we were lucky enough to hear from three comms pros on how they find the best employee stories within their companies.
Hapi CEO Adi Y. Segal on the Power of Active Listening
When a senior citizen dials 911, the assumption is that they must be having a medical emergency. But more often than you might think the reason for the call is not that at all -- they're just lonely and want someone to talk to. And it’s not just older adults who seek a sense of belonging.
Tips for Getting What You Want Before You Break Up at Work - 'Breaking Up is Hard to Do'
‘Breaking up is Hard to Do’ - the top 40-hits song by Neil Sedaka was huge in the Sixties and Seventies. In 2022, breaking up is back!
Knowing the Difference Between Impactful and Cliché
National Cliché Day is observed on Nov. 3, along with National Sandwich Day. I only became aware of this riveting fact last week.
The Power of Influence Networks on Career and Company Launches
Networking is paramount in business. For professionals at any stage in their career, who you know matters far more than what.