CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Public Relations Simon Erskine Locke Public Relations Simon Erskine Locke

FIFA President Gianni Infantino Just Provided a PR Teaching Moment  

The 2022 World Cup has been controversial enough without soccer’s governing body scoring an own goal on the eve of the tournament.  

While ostensibly defending FIFA’s choice of Qatar to host what should be a celebration of the beautiful game, Gianni Infantino’s diatribe had journalists literally gasping at its extraordinary tone deafness.  

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Corporate Insights Dr. David Hagenbuch Corporate Insights Dr. David Hagenbuch

When Organizations Give Thanks

At Thanksgiving, individuals often express gratitude for what they’re personally appreciative, e.g., family, friends, health.  It’s less common to hear of organizations’ gratitude, but if they were to count their blessings, what would they be?  Answers to that question could provide each of us with valuable perspective and perhaps help recalibrate our own thoughts of thankfulness.

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Public Relations Mike Paffmann Public Relations Mike Paffmann

The Pillars of Branding

Brand pillars are important for brand recognition purposes. They form a framework for developing a brand strategy. An organization uses brand pillars to define their unique position in the market. Brand pillars can be anything from values, visuals, to the workflow. Understanding brand pillars well increases the chances of success of a business.  They are an extremely important part of the business strategy and the important brand pillars are given below.

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Marketing CommPRO Editorial Marketing CommPRO Editorial

The Importance of Accessible Marketing

Your entire target audience should be able to engage with and enjoy your marketing materials. Unfortunately, this probably isn’t the case. You aren't alone if you haven’t intentionally ensured your marketing is accessible. A whopping 96.8% of website homepages aren’t accessible enough to meet the standards of the official Web Content Accessibility Guidelines from WebAIM. 

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Global Women's Leaders... CommPRO Editorial Global Women's Leaders... CommPRO Editorial

Welcome to the Global Women’s Leadership Channel

This platform was created for global women leaders at all levels – across the public, private and non-profit sectors. Here you will find tools, strategies and the latest research  to help you overcome challenges, bias and  self-limiting beliefs that so often hold women back from both contributing fully and moving up in their organizations. 

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Internal Communications CommPRO Editorial Internal Communications CommPRO Editorial

How to Put Employee Stories at the Center of Your Employer Brand

When trying to highlight the best parts of your company, the best way to tell your organization’s story is to focus on the employees who live your culture every day. At Ragan’s Future of Communications Conference, we were lucky enough to hear from three comms pros on how they find the best employee stories within their companies.

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