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CommPRO|Industry News
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What Generative AI Means to the Future of Public Relations
The “Eye on AI: The Promises and Pitfalls Of Artificial Intelligence In P,” event, hosted by Golin in partnership with PRophet and CommPro, brought public relations and digital leaders together at Golin’s Chicago headquarters to discuss the rapid evolution of AI and what it all means for PR.
PR Lesson Learned From The PGA & LIV Golf Tour Merger
So it’s no surprise that the totalitarian-loving former president praised the merger between the PGA Tour and Saudi Arabia’s LIV Tour, even though the Kingdom has been accused of human rights violations for as long as I can remember, and probably as long as it has been in existence.
What’s Trending, So Far, This Year in Marketing Communications
After launching the new CommPRO at the start of this year, I am thrilled to share that our top performing articles and events so far in 2023 focused on a wide range of important topics for the industry.
PR Truths and Misconceptions Surrounding the CNN-Licht Debacle
The Licht example is a terrific reminder that earned media is a calculated risk–it cedes some control of its message and things can go wrong.
Sahni and Torres on Why Comms Leaders Must Play Their Part this Juneteenth and Beyond
When communications leaders know how to navigate DE&I comms, they can set the stage for a stronger workplace culture.
5 Reasons Companies Should Prioritize Marketing Efforts During a Recession
Recessions can actually be the perfect time to ramp up your marketing game and leave your competitors scratching their heads.
Author Jeffrey Toobin Discusses Timothy McVeigh and the Rise of Right-Wing Extremism
Join Michael in his conversation with Jeffrey Toobin as they discuss Homegrown: Timothy McVeigh and the Rise of Right-Wing Extremism, from the bombing of the Murrah Federal Building in Oklahoma City in 1995 to the US Capitol on January 6th and the future.
PMI’s Kokalis Pescio Shares How Internal Communicators Can Make Global Content Relevant Everywhere
For Bessie Kokalis Pescio, VP of global internal communications at Philip Morris International (PMI), this challenge has been addressed with the creation of a localization playbook.
Independent Streaming Alliance to Support Representation in Media
Through founding LGBTQ and minority-owned businesses such as Allen Media Group, Future Today, kweliTV, and Revry, the ISA realizes its unique opportunity to showcase diverse voices and stories.
Using Generative AI for Compelling Marketing and Sales Content
By harnessing the capabilities of AI, companies can streamline their content creation processes. They get to enhance efficiency and deliver impactful messaging to their target audience.
What’s The Best Advice for New College Grads?
Ninety percent of college commencement speakers advise graduates to follow their passion. Are they right or wrong?
Commencement Address by Mr. Spin Man & Mrs. Rita Pierotti-Madden
Learn to persevere. Rise from falls you’re bound to have in life.
Unleashing the Future of E-commerce Beauty Marketing
Prepare to embrace a revolution that will redefine the industry's approach to staying ahead of the curve and driving success!
The APA’s Tara Davis Offers HR and Comms Advice for Building Employee Wellbeing Programs
The American Psychological Association’s framework for prioritizing employee wellbeing.
4 Tips On Writing Opening Sentences From the 2023 Pulitzer Prize Winners
There’s an old newsroom saying that applies to these deeply investigated and researched stories: “It’s all in the telling.”
The Failed Twitter Stunt of Ron DeSantis Was An ‘Inside Baseball’ Error
Cable news political broadcasters are arguably the primary user of “inside baseball,” terminology, the most recent major example being on May 24, when an overload of twitter users made the site crash, derailing Gov. Ron DeSantis’s announcement that he was officially running for president.
Actionable Allyship Is Supporting LGBTQ+ Employees During Pride and Beyond
How are organizations supporting the LGBTQ+ employee experience before, during and after June?
Step Back And Consider How You Socialize Taking Time Away From Work
To get a better perspective, we spoke with leaders in communications and HR about how communicators can help employees interact with PTO, and how leadership can model the path forward.
The LGBTQ Experience In Public Relations
In this event, hosted by The Museum of Public Relations, panelists will grapple with the paradox of the contemporary moment, where legislatively LGB—but specifically T(rans)—identities are under fire, and organization are grappling with what this means for how they engage with LGBTQ stakeholders.
Why Customers Leave Your Business and How to Deal With It
While there are many reasons for customers to part ways with a company, one of the most common is when expectations are not met and communication breaks down.