For Bessie Kokalis Pescio, VP of global internal communications at Philip Morris International (PMI), this challenge has been addressed with the creation of a localization playbook.

How are leaders expected to navigate the fine line between managing differing views and expectations across their employee, customer, and consumer base? How do you ensure you are prepared to mitigate issues so they don’t become crisis?

The event brought together some of the region’s top minds in comms to chart a path forward for the profession.

Among trending conversations in our field about the future of communications, the rise of generative AI and ways to make internal comms resonate with the right audiences, a human thread links everything together.

A sustainability program helps meet stakeholder expectations and enhances competitive advantage through a well-rounded approach to risk management.

If your website design isn’t generating marketing results, it may be time to change things up.

After years of experience doing crisis management, something I’ve learned is that at its heart is common sense.

Collaborations between lawyers and communications professionals often leave both parties with a sense that the other comes from opposite ends of the earth and never the twain shall meet.

A recent ruling by a judge in New York is raising quite a few eyebrows. The judge ruled that some emojis essentially represent investment advice — whether the user intended to offer such advice or not.

Throughout my PR career I have been criticized for frequently telling clients and account groups the truth: What they want in a program will not work with the media because it is too self-serving and lacks originality, news or feature use possibilities.

In this video from 1Sustainability, Philip Haid the Founder and CEO of Public Inc, discusses how you effectively communicate your sustainability goals, plans and both inside and outside your organization.

It’s just as important to figure out how you’re relaying a message as it is to determine what you want to get across.

Communications leaders, in fact all business leaders, are invited based on the value they bring to it. The seat is not one-size-fits-all.

Constellation CCO Judy Rader focused on the new energy company’s ESG messaging from the very start, and employees connected.

When it comes to preparing to communicate quarterly earnings, it’s easy to fall into routine – and with good reason – in a challenging market, it’s critical to remain steady, predictable and minimize risk.