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CommPRO|Industry News
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PRophet Unveils Enhanced AI Platform with Multi Pitch and Biography Generators
The new enhancements include the Multi Pitch Generator and the Biography Generator, aimed at streamlining and revolutionizing the way PR professionals interact with reporters and create executive biographies.
Citizens’ Kristin Chenevert Shares Her Organization’s Approach To DE&I
Kristin Chenevert, health and wellness manager at Citizens Bank, shares a peek at her organization’s approach to DE&I.
Twitter is Finally Dead
Elon Musk this week ended his destructive charade as the owner and operator of Twitter not by ceding operational control to someone more capable or by admitting his vision for the product is completely unworkable, but instead by just killing it entirely.
How Business Owners Can Benefit from Employee Retention Credits Amidst Pandemic Woes
An employee retention credit (ERC) is a tax credit with the explicit goal of encouraging businesses to keep employees on payroll despite the pandemic.
Embracing Accommodation, Inclusion, and Trust is My Journey Through Partial Permanent Disability
I have encountered challenges, misconceptions, and moments of self-discovery. However, I have also experienced the power of accommodation, inclusion, and trust, which has transformed my perspective on disability and caregiving responsibilities.
The Importance of New Video Formats for Optimal Content Marketing
Today's business to business marketing and communications landscape shifts rapidly and businesses have recognized the importance of content marketing as a powerful tool to engage and connect with their target audience.
Will Killing the Bird Help X or its Users Fly?
If we take Musk and Linda Yaccarino, X’s CEO, at face value, it is the latest in a line of decisions to unburden Twitter from the weight of its past, “move at the speed of light”, and take a new direction.
Why You Should Invite The Janitor To Brainstorming Sessions
It’s the diversity of thinking styles, points of view, personal experience, and gut feelings that feeds the creative process.
NBCUniversal's Paris Summer Olympic Press Release Is A Cautionary Example Of Poor Writing
To all the businesses associated with the games, and especially to the network televising the games in the U.S. - NBCUniversal - the Paris Olympics will be the most important happening since humans appeared on our planet.
Is Today's Journalist a Social Advocate or Fact Driven Reporter?
With America still trying to come to terms with racism, discrimination and other societal ills, should today's journalist focus more on advocating for change rather than merely reporting the facts of a given story?
The Impact Of Sustainability On The Customer Relations Of The Millennials and Zoomers
Creating a clear and identifiable company image for consumers is of utmost importance. A clean company image will have a more significant impact than companies might think.
Author Rachel Louise Martin, PhD, Discusses Beginning of School Desegregation
Join Michael in his conversation with Rachel Louise Martin as they discuss her new book which tells the forgotten story of the first high school to attempt court-mandated desegregation in the wake of Brown v. Board in Clinton, Tennessee in 1956.
Senior-Level Comms Executives at Fortune 500 Companies Share Their Influence in Korn Ferry's CCO Survey
Global consulting firm Korn Ferry recently published its Chief Communications Officer survey, inviting the most senior-level comms executives at Fortune 500 companies to weigh in on their growing influence, org structure and more.
Would You Know A Perfect Pitch If You Saw One Hanging In Your Closet?
You’ve no doubt heard of someone with perfect pitch in music? Well, there’s such a thing in PR too—well, sometimes!
CommPRO Collaborates with CoCreations to Drive AI Innovation in the Communications Industry
We are thrilled to announce that CommPRO, the leading publication for the communications industry, is joining forces with CoCreations, executive one day conference on how AI is transforming communications and public relations, to power content that fosters the advancement of artificial intelligence (AI) in PR.
The Plank Center for Leadership in Public Relations Announces Honorees for 13th Annual Milestones in Mentoring Gala
This prestigious event aims to celebrate and honor influential public relations professionals who have made remarkable contributions to the field.
Tom Brady ‘Sacked” for FTX Endorsement is a Lesson for PR Practitioners
Tom Brady's recent endorsement deal with FTX highlights the mixed perception of athlete endorsements among consumers and journalists, with some recognizing the paid spokesperson role while others may take endorsements more seriously.
3 Ways to Improve Media Coverage of the Supreme Court's Ruling on Affirmative Action
It’s crucial for journalists to provide comprehensive coverage that goes beyond sensationalism and explores the deeper issues at play.
The Orwellian Impact of Recent Court Rulings on Social Media Outreach, Affirmative Action And LGTBQ+ Rights
The far-reaching injunction against government departments and individuals against engaging with social media companies around disinformation, while providing free rein to individuals (and bots and foreign governments) to spread falsehoods, is in fact a looking-glass-world version of “1984” – completely at odds with George Orwell’s writings.
Trump-Appointed Judge's Ruling Promotes Disinformation by Undermining Social Media Content Moderation
It is telling that, on the nation’s birthday, a Trump-appointed judge handed down a ruling in support of a phenomenon that’s working to undermine democracy.