As TikTok continues to shape digital culture, staying informed about these data-backed keys to success will be instrumental for communicators in public relations.

Todd Plotkin, CEO of Green Buzz Agency, a video content company, recently walked through some of the common mistakes companies tend to make when creating videos. 

With their unique characteristics and digital native upbringing, they have a distinctive worldview.

Amidst this dynamic environment, Media.com empowers communicators to regain control of their reputation, swiftly respond to misinformation, share their stories free from interference, and stay informed about topics of interest.

In a groundbreaking move for social media platforms, Media.com has announced a revolutionary policy that requires all users with public profiles to undergo full verification from the moment they join the network.

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press

As the 2023 holiday season kicks off, marketers, creators, and publishers find themselves navigating an increasingly complex socioeconomic environment, with consumers more conscientious about their spending habits.

Ever since the famous 2015 “Americans have the same attention span as goldfish” study released by Microsoft which was later redacted, communicators, marketers and some C-suite leaders believe stakeholders will get distracted or tune out if a message or piece of content isn’t delivered not just compellingly but also super quickly.

PRophet is the first to build and market a full suite of AI-driven tools that now span earned media, influencer marketing and news monitoring offerings.

Let’s get to the tale of the tape of our two undisputed super stars: Beyoncé vs Taylor Swift.

If management thinks you’re a valuable asset they’ll most likely reassign you. If they refuse, that also sends a message about your standing in the agency.

Megan Fletcher, VP of Customer Marketing at Marigold, analyzed the 2023 U.S. Consumer Trends Report (CTI), providing valuable insights for public relations leaders by emphasizing the diverse expectations and preferences across generations.

Tubular Labs reports that three powerful women emerged as economic saviors, igniting a global spending spree and providing a much-needed boost to local economies. Barbie, Beyonce, and Taylor Swift, collectively known as the holy trinity of female empowerment, led the charge in what became known as #SpendingGirlSummer.

One of the earliest instances of media hoaxing in America occurred in 1835 when the New York Sun published articles claiming the esteemed astronomer Sir John Herschel had made groundbreaking discoveries on the Moon.

In recent weeks, the initial enthusiasm surrounding Meta's newly launched Threads platform appears to have hit a snag, as brands are noticeably decreasing their engagement and content output on the platform.

From the ChatGPT craze to evolving content preferences and iconic brand resurgences, these developments hold valuable insights for public relations (PR) executive leadership in Tubular Lab’s H2 2023 Social Video Trends report.

While many are quick to dismiss this move as another quirk of Musk's eccentricity, it is essential to recognize that he operates on an entirely different level – playing chess while we are stuck playing checkers.

Elon Musk this week ended his destructive charade as the owner and operator of Twitter not by ceding operational control to someone more capable or by admitting his vision for the product is completely unworkable, but instead by just killing it entirely.

If we take Musk and Linda Yaccarino, X’s CEO, at face value, it is the latest in a line of decisions to unburden Twitter from the weight of its past, “move at the speed of light”, and take a new direction.

With America still trying to come to terms with racism, discrimination and other societal ills, should today's journalist focus more on advocating for change rather than merely reporting the facts of a given story?