A former agency pro becomes a first-time client and uncovers surprising lessons about marketing partnerships, collaboration, and client expectations.

In this episode of the PR Masters Podcast, host Art Stevens interviews Helio Fred Garcia, a renowned public relations expert with experience in crisis management, reputation building, and ethical communications.

Are brands wasting millions on Super Bowl and Olympic sponsorships, or is there a smarter way to win the marketing game?

CommPRO and CommunicationsMatch™ have launched a powerful new PR Jobs Board connecting top communications talent with leading employers.

Join Michael on That Said as he speaks with Pulitzer Prize-winning journalist Charles Duhigg about the science and strategy of effective communication, exploring how to master practical, emotional, and social conversations.

Join top industry leaders for CommPRO’s February 20 Communications Town Hall as they explore how the new administration’s policies are reshaping media strategy, corporate risk, and public relations in an open, interactive discussion.

With M&A activity surging and private equity driving new opportunities, top industry dealmakers at the CommPRO + CommunicationsMatch™ breakfast revealed what agency owners need to know to capitalize on 2025 acquisitions.

Kendrick Lamar’s Super Bowl halftime performance was a masterclass in strategic communication, authenticity, and cultural storytelling, offering key lessons for brand messaging in high-stakes moments.

Experts on CNBC and beyond should retire the overused “Thanks for having me” and confidently own their expertise with a stronger sign-off.

Sports marketers need to rethink their reliance on mega-events like the Super Bowl and Olympics, as shifting consumer habits and rising costs make alternative sports sponsorships—such as women’s sports, soccer, and pickleball—a smarter, more effective investment.

Nielsen’s latest cross-media insights reveal that advertisers clinging to outdated strategies are missing the mark—here’s what every communicator must learn to stay ahead in the 2025-2026 Upfronts/NewFronts season.

Foreign companies can’t afford to retreat from U.S. public affairs—winning over the swayable middle with a campaign-style PR strategy is the key to survival.

TikTok isn’t going anywhere—despite political debates and security concerns, the platform continues to shape digital culture, making it an essential space for brands looking to engage and grow their audiences.

In a turbulent year, businesses and individuals must develop a hierarchy of values to navigate ethical dilemmas, defend against ideological attacks, and make principled decisions that align with their core beliefs.

The upcoming Communications Town Hall will tackle the growing legal and political pressures on the media industry, following recent controversies over journalistic independence, corporate risk aversion, and content moderation.

After years of fearing foreign invasions, I finally found peace—thanks to Trump, tariffs, and an alarming amount of MAGA-branded merchandise.

Are Super Bowl ads a brilliant marketing investment or a $7 million mistake? Experts reveal the truth behind the hype.

Cracker Barrel’s 2024 social media controversies—ranging from a discrimination scandal to backlash over policy changes—highlight the brand’s ongoing struggle to manage digital crises effectively.

Despite claiming, that Dunkin’ Brand is apolitical and does not take political stands, the brand actually took a political stand by not taking a political stand.