About 40 percent of online adults in the US say they use Instagram. It is most popular with users from their mid 20s to early 30s.  Businesses can engage on Instagram with the right digital marketing approach.

I’m doing a lot of reading and thinking about where social media marketing is headed. I offer these thoughts for your consideration.

Here’s a question to ask to keep your digital marketing on track: does my target audience care? Am I talking about what I care about, rather than what they care about? If the former, you need a course correction.

As a marketer, you nurture the voice of your brand. Brands with a consistent voice that resonates with the target audience will achieve the most success.

Sadly, the majority of brands don’t have a clear and consistent voice. Messages conflict. Themes are mixed. You lose the audience because they can’t figure you out.

Here are some things to consider as you tune your brand voice to find the right pitch, tone, and volume to be heard.

Wondering if your audience will read your content is a valid concern. Publishing content does not ensure that it will be read, let alone reach new audiences. You can’t expect everyone in your audience to view and share all the content you produce. However, there are things you can do to increase the chances that your content will be seen.

Social media can help you connect with your customers. This makes social media a powerful lead generation tool for businesses. There are two main ways that you can draw people into your sales funnel.

It has become a thing in my house. A question comes up and someone recommends that we “ask the Google.” You can ponder the implications for mankind now that we count on technology to answer every question, but I am focused on what this means for brand marketing.

Every business needs to develop relationships with a target audience. Whether the goal is to develop advocates, sell services or encourage other specific action, social media is a great tool for relationship building.