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AI Influencers Are Disrupting Authenticity and Reshaping the Future of Marketing
Discover how AI influencers are revolutionizing marketing by challenging the very essence of authenticity and reshaping the future of brand engagement.
Qualcomm’s Jeremy Krall Expects AI to Create a Fundamental Shift in Marketing
“AI is not just a tool; it’s a fundamental shift in how we approach marketing.”
Using More Visual Content in Communications From Memos to Memes
So, I found myself asking: When and where is it appropriate to inject a little fun into corp. comm.?
Navigating Diverse Narratives from Identical Data: A Guide for Communication Professionals.
How communicators are interpreting measurement outputs that offer multiple insights.
Ragan’s CommTech Report Reveals How Comms Pulls Data And Insights
What CommTech provides the most useful metrics?
2024 Trends to Watch: A Snapshot for Communicators
In this complex ecosystem, it’s clear that communicators need a new playbook in 2024.
ANA CEO Liodice Urges Marketers to Rally Against Dangerous Data Deletion Bill in California
In a pivotal moment for the marketing industry, Bob Liodice, CEO of the Association of National Advertisers (ANA), has issued a resounding call to action in an email to the brand marketer community.
These Are The Skills Communications Leaders Should Hire For Right Now
Three industry leaders share the top comms competencies they look for when hiring, and offer tips for cultivating these skills for practical, long-term success.
Sara Whitman Shares Tips For Setting Definitions Before Goals And Empowering Managers To Collect Data
With workplace burnout estimated to cost the U.S. economy more than $500 billion each year, Sara Whitman, chief people officer at Hot Paper Lantern, emphasizes that this has become a norm — in and outside of work.
Using Consumer Behavior for Your Next Marketing Campaign
Every marketing professional knows the importance of understanding your target audience. It’s essential to be consumer fluent and develop a deep understanding of what they want and need.