Understanding these strategies is critical for communicators aiming to keep their brands competitive in the ever-changing streaming landscape.

As a former head of corporate communications, I believe the most significant takeaway is the impact of personal and organizational dynamics on the decision-making process. 

Tubular Labs finds streaming platforms play to social for end-of-year viewership gains with social viewership grow for Netflix and Peacock in December, 2023.

In a recent article by David Bloom published in TVREV, David discusses how Neumann stressing the need for Netflix to improve every aspect of its service, with a particular emphasis on content quality, acknowledging that this is what their members care about the most, and its implications.

Nobody likes to be the bearer of bad news. That being said, it should be a requirement for anyone that finds themselves in a leadership role to finely hone the art of communicating such news.