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Honoring Military Communicators on Veterans Day
This Veterans Day, join us in celebrating the powerful legacy of military communicators who have brought the stories of courage and sacrifice from the front lines to the hearts of Americans.
The Ongoing Importance of Press Releases in PR Strategies
For decades, press releases have been a staple in the public relations toolbox, providing companies with a reliable method to disseminate their latest news.
Press Releases and SEO Strategies for Savvy Public Relations Pros
Here’s why press release SEO is crucial and some best practices for maximizing its impact, specifically for seasoned public relations experts who think they know it all.
Mastering Press Release Outreach (A Reminder)
Compiled from the best practices of veteran communicators, here are ten easy reminders for experienced PR pros who might be a tad too "seasoned" to remember everything.
What Every Journalist Wishes They Could Tell Every Publicist
In the dynamic interplay between journalists and publicists, a silent list of grievances and wishes often goes unexpressed.
Getting Shohei Ohtani Talking Is The Right Move
Major League Baseball’s highest-paid player Shohei Ohtani is in a pickle now that his constant companion/interpreter was fired abruptly, apparently for illegal gambling.
2023 Newspaper Headlines Provided Inexpensive PR Lessons That Are Not In Expensive Text Books
The year 2023 is history. But I can assure you that the year 2024 will provide many PR lessons from headlines from happenings that have nothing to do with our business but nevertheless can apply to it.
Beyond the Press And Into the Diverse Landscape of News Channels and Platforms
From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press
Older Doesn’t Mean Wiser is An Important Lesson for PR Pros
The two that I think are the most important were the announcements by two old-timers, President Biden and former President Trump to run for re-election, even though actuarial tables suggest that both might not be able to serve a full four year term.
President Biden’s Lesson For PR People: Best To Avoid Saying ‘No Comment’ When Saying ‘No Comment’
President Biden’s cardinal mistake was to use the phrase “no comment” in three of his four replies, a PR 101 “no no” when ducking reporter’s questions on an issue of importance to the country.