Here’s a question to ask to keep your digital marketing on track: does my target audience care? Am I talking about what I care about, rather than what they care about? If the former, you need a course correction.

Do you have a resolution for 2021?  According to Parade, the most popular annual self-promise is to lose weight.

Throughout 2020, we’ve faced hardships, challenges, uncertainty and learned to “pivot,” focus on “the new normal,” and the “next normal”; terms to make sense of what’s happening in our lives. But, thinking about the what if’s can lead us to contemplate worst-case scenarios, most of which are outside our control.

As a marketer, you nurture the voice of your brand. Brands with a consistent voice that resonates with the target audience will achieve the most success.

Sadly, the majority of brands don’t have a clear and consistent voice. Messages conflict. Themes are mixed. You lose the audience because they can’t figure you out.

Here are some things to consider as you tune your brand voice to find the right pitch, tone, and volume to be heard.