For communicators, marketers, and media professionals, this research is a roadmap for navigating the future of digital storytelling.

The data reveals a vibrant start to 2024 for Hollywood, with significant month-over-month watch time and unique audience increases for Paramount, Walt Disney Co., and Comcast on Facebook and YouTube.

Tubular Labs finds streaming platforms play to social for end-of-year viewership gains with social viewership grow for Netflix and Peacock in December, 2023.

In-and-out lists are definitely in for 2024, but what else is “in” for this year in the world of social media, marketing, and communications?

As TikTok continues to shape digital culture, staying informed about these data-backed keys to success will be instrumental for communicators in public relations.

With their unique characteristics and digital native upbringing, they have a distinctive worldview.

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press

CreatorIQ's Influencer Marketing Trends Report for 2024 offers a comprehensive snapshot of the industry, highlighting key findings and predicting trends that will shape the coming year.

These PR and marketing trends can help you thrive in 2024.

As the 2023 holiday season kicks off, marketers, creators, and publishers find themselves navigating an increasingly complex socioeconomic environment, with consumers more conscientious about their spending habits.

Tubular Labs reports that three powerful women emerged as economic saviors, igniting a global spending spree and providing a much-needed boost to local economies. Barbie, Beyonce, and Taylor Swift, collectively known as the holy trinity of female empowerment, led the charge in what became known as #SpendingGirlSummer.

In recent weeks, the initial enthusiasm surrounding Meta's newly launched Threads platform appears to have hit a snag, as brands are noticeably decreasing their engagement and content output on the platform.

From the ChatGPT craze to evolving content preferences and iconic brand resurgences, these developments hold valuable insights for public relations (PR) executive leadership in Tubular Lab’s H2 2023 Social Video Trends report.

Prepare to embrace a revolution that will redefine the industry's approach to staying ahead of the curve and driving success!

Cable news political broadcasters are arguably the primary user of “inside baseball,” terminology, the most recent major example being on May 24, when an overload of twitter users made the site crash, derailing Gov. Ron DeSantis’s announcement that he was officially running for president.