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How Does AI Help Spread a Brand Story? Jason Brandt Explains it to a Teenager
In this episode of "Explain it to a Teenager” from Cannes Lions 2024, Rio Damata delves into the evolving world of public relations and marketing with Jason Brandt, Chief Marketing Officer of PRophet.
We Saw It Coming. Missing the Opportunity to Contain the Pandemic
The National Center for Medical Intelligence (NCMI) is just one of many medical intelligence units nested within the U.S. intelligence agencies.
Bursting Biden’s Bubble
Whether in the bubble of our heads or the circle of acolytes closest to us, our ability to see the forest for the trees is severely limited.
How to Succeed in PR Quickly
I learned at an early age that demonstrating initiative was the key to it all.
Why Is Change So Difficult?
Change requires us to invest time and energy to break out of established behavioral paradigms and do something different.
Missing the Opportunity for a Whole of Government Response
“And we didn’t have one again until the very first day of President Joe Biden’s term, when he re-established the National Security Council Directorate for Global Health Security and Biodefense.”
The Power of Differentiation Marketing and How to Stand Out, Even If You’re Not Particularly Unique
Let’s say you've got a meeting tomorrow morning with a hot new prospect, a guy who knows nothing about you. With no more clues than that, I can tell you the number one question on his mind…
Here’s What I Would Advise President Biden To Do If I Was His Political Strategist
I would tell the president there is only one way to convince voters that he is still mentally capable of leading the United States and this is what he must do.
The Key to Unlocking Your Creativity and Productivity
One of the most pragmatic ways of documenting ideas is through simple note-taking.
Getting In the Global Game For Good
From the moment I read that Barack Obama had purchased a minority stake in the Basketball Africa League, with the intention of bringing social justice and economic opportunity to African youth, the desire to be part of that movement took root.
The Ongoing Importance of Press Releases in PR Strategies
For decades, press releases have been a staple in the public relations toolbox, providing companies with a reliable method to disseminate their latest news.
Why Trump and Biden are Covered Differently
We explore how differing media coverage of Donald Trump and President Joe Biden may influence public perception, despite Trump's controversial actions and statements that would typically undermine other politicians.
How the World Baseball Classic Achieves What the Olympics Promise
While I believe that the Olympics is the most important of all sporting events, I do not believe it promotes a more peaceful world or brings together the best athletes on our planet.
Leadership Lessons from the Pandemic on In-Person Rallies
Today we begin a new weekly column by crisis management expert and professor of leadership and communication Helio Fred Garcia. The column will excerpt passages from his new book on the failed U.S. response to COVID-19 and lessons for leaders: The Trump Contagion: How Incompetence, Dishonesty, and Neglect Led to the Worst-Handled Crisis in American History.
Press Releases and SEO Strategies for Savvy Public Relations Pros
Here’s why press release SEO is crucial and some best practices for maximizing its impact, specifically for seasoned public relations experts who think they know it all.
In Selecting the Right PR Partner,How Much Should Size Matter?
This is not about sex, where the sizes of the most noticeable anatomical parts play an oversized role in attracting males and females to each other.
Mastering Press Release Outreach (A Reminder)
Compiled from the best practices of veteran communicators, here are ten easy reminders for experienced PR pros who might be a tad too "seasoned" to remember everything.
Key Trends and Predictions for Cannes Lions 2024
As the Cannes Lions Festival of Creativity quickly approaches, some of the hot discussions that will shape future industry trends are bubbling up.
Maximize the Impact of Your Press Releases with These Proven Strategies
Here are some strategies to help your press release stand out and maximize its impact.
Tips on How to Cover, Accurately and Fairly, the 2024 GOP Convention
What will make the 2024 GOP Convention different from past gatherings is that it will most likely be built on two major falsehoods, that the 2020 election was stolen from this year's presumptive nominee Donald Trump and that President Biden is behind all of Trump's legal woes.