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Zero to 66,000 COVID Fatalities in the First 63 Days
“In a health security crisis, speed is essential… the specter of rapid community transmission and exponential growth is real and daunting.”
Brands Shine During the Paris 2024 Olympics
One thing is certain: ads are everywhere in Paris this summer.
Stacie de Armas on AI in Diverse Marketing
“AI allows us to delve deeper into the nuanced behaviors and preferences of diverse communities.”
Church’s Hyper-Targeted Media Strategy Turns A Negative News Story Into a Positive
Church with a small budget relies on smart communications strategy to make big news.
It’s A New Ballgame. With Advice For People In Our Business
It’s a new ball game is a phrase used by baseball announcers when a team that has been far behind rallies to come close or tie their opponent.
Missing the Opportunity to Use Masks to Slow the Spread
Early in the COVID-19 pandemic, the World Health Organization identified three necessary conditions to contain the outbreak.
If I Was Advising Kamala Harris
The vice-president should ignore Mr. Trump’s nasty remarks against her, and have a “never Trump” Republican respond to them.
Unlock PR Power with Adam Christensen's Strategies for Press Release Success
In communications, mastering the art of press releases is paramount. Adam Christensen, Chief Marketing Officer at Notified, brings over two decades of experience from leading roles at companies like PayPal and IBM.
Web Summit and Collision Prove that Showing Up IRL Matters
As social beings we get energized, inspired, and challenged when around others, and that helps us rise beyond what we think we’re capable of.
How Does AI Help Spread a Brand Story? Jason Brandt Explains it to a Teenager
In this episode of "Explain it to a Teenager” from Cannes Lions 2024, Rio Damata delves into the evolving world of public relations and marketing with Jason Brandt, Chief Marketing Officer of PRophet.
We Saw It Coming. Missing the Opportunity to Contain the Pandemic
The National Center for Medical Intelligence (NCMI) is just one of many medical intelligence units nested within the U.S. intelligence agencies.
Bursting Biden’s Bubble
Whether in the bubble of our heads or the circle of acolytes closest to us, our ability to see the forest for the trees is severely limited.
How to Succeed in PR Quickly
I learned at an early age that demonstrating initiative was the key to it all.
Why Is Change So Difficult?
Change requires us to invest time and energy to break out of established behavioral paradigms and do something different.
Missing the Opportunity for a Whole of Government Response
“And we didn’t have one again until the very first day of President Joe Biden’s term, when he re-established the National Security Council Directorate for Global Health Security and Biodefense.”
The Power of Differentiation Marketing and How to Stand Out, Even If You’re Not Particularly Unique
Let’s say you've got a meeting tomorrow morning with a hot new prospect, a guy who knows nothing about you. With no more clues than that, I can tell you the number one question on his mind…
Here’s What I Would Advise President Biden To Do If I Was His Political Strategist
I would tell the president there is only one way to convince voters that he is still mentally capable of leading the United States and this is what he must do.
The Key to Unlocking Your Creativity and Productivity
One of the most pragmatic ways of documenting ideas is through simple note-taking.
Getting In the Global Game For Good
From the moment I read that Barack Obama had purchased a minority stake in the Basketball Africa League, with the intention of bringing social justice and economic opportunity to African youth, the desire to be part of that movement took root.
The Ongoing Importance of Press Releases in PR Strategies
For decades, press releases have been a staple in the public relations toolbox, providing companies with a reliable method to disseminate their latest news.