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CommPRO|Industry News
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How to Fix Routine Disruption Caused by Working from Home
Each of us has faced routine tasks while working from home. Even the most interesting work can one day get bored and stop bringing joy. There may be several reasons for this, but the most popular is routine when tasks are similar to each other. They accumulate and turn into a routine, absorbing all working time. Often at this moment, a person stops seeing opportunities and makes impulsive decisions that regret. To get out of this situation without loss and avoid problems, you should heed the advice of experts.
How Helping Employees Commute to Work Enhances Your Employer Brand
For employees who are returning to the office, the rising cost of a commute to a physical workplace has become a growing concern.
Gasoline prices in the U.S. hit a record high last week, with the national average price for a gallon of regular gas climbing to $4.37. Inflation has skyrocketed to a near-40-year high.
The Handmaid’s Tale
We are an over-polled society, a fact which subsequently influences politicians to prefer to follow rather than lead. Yet, how is it possible that up until U.S. Supreme Court Justice Samuel Alito’s draft in Dobbs v. Jackson Women’s Health Organization leaked, only 20% of Americans thought Roe v. Wade was in danger of being overturned? It is like looking at a Monopoly game board and not recognizing that it is a square.
Why Keyword Research is Essential
Nearly 70% of all activity online starts with search engines and queries from users. That's why companies need to base any digital marketing and many Public Relations campaigns they create on keywords. The goal of keyword research is for companies to figure out what their target audiences are trying to find when they're searching online, and then determine what they need to do to rank on the various search engines for the exact same keywords that the audience is using. However, if a company doesn't know which keywords and needs to target, it won't be able to optimize its business website, know which content it needs to create to reach the target audience, or which phrases and queries it needs to use for more link building efforts.
Market Your Business from Home
We’re all figuring out new ways to get our work done, including our business marketing. Whether you are back in the office full time, working from home or taking a hybrid approach. your marketing effort can continue.Here are some tips for how to pivot and achieve your marketing goals without ever leaving your home!
4 Simple Tips for Better Headlines – And More Engagement
You’ve spent hours – maybe days – making sure every word in your email or intranet post is perfect. You know that the content is exactly what’s needed; your readers will laugh, cry and throw flower petals at your words.
A Conversation with Stefan Koldehoff and Tobias Timm with Special Guest Prof. Philip Eliasoph
The high-end art world is one of the most secretive—and largely unregulated—global enterprises. The list of its associations with crime runs long and deep from art theft to tax fraud, to forgery, and money laundering.
The 2022 PR/Media Quiz
Years ago, frustrated by the absence of a codified means to assess PR agency job candidates, I developed a questionnaire on media trends, PR, and popular culture. The PR/Media Quiz has evolved over the years but remains a useful, albeit non-scientific barometer of one’s currency and connectivity.
When She Looked Away, Did You Think She Stopped Listening?
You were having an intense conversation with a woman you met at a networking event when she began to shift her gaze from your face to look around the room. Did that made you feel as if she’d stopped listening?
If so, it wasn’t a logical reaction. You know that a person doesn’t have to look at you to hear you. After all, people don’t listen with their eyes.
How Inflation is Affecting Gas and Insurance (INFOGRAPHIC)
Inflation is affecting all aspects of life in the United States, even gas prices and car insurance. With the country experiencing the largest two year increase in gas prices, drivers are looking for new ways to save money at the pump.
The Scarlet Letter
The problem with infidelity is not so much the act but the loss of trust.
The leak of Justice Samuel Alito’s first draft of Dobbs v. Jackson Health Organization is an act of unfaithfulness to the U.S. Supreme Court’s historic norms and is one more destructive blow to a country based on a voluntary experiment known as democracy.
Netflix’s Tudum Layoffs Have Big DE&I Implications
Netflix did everything that DE&I advocates asked for when staffing its brand journalism venture, Tudum.
The company hired a diverse cohort, mostly people of color and/or women. It gave them generous pay and creative freedom to speak to audiences from their individual, unique perspectives.
Then, after less than a year, Netflix laid them off.
A Conversation with Jeffrey Veidlinger, Author, 'The Pogroms of 1918-1921 and the Onset of the Holocaust'
Between 1918 and 1921, over a hundred thousand Jews were murdered in Ukraine by peasants, townsmen, and soldiers setting in motion the genocidal violence that created the conditions for the Holocaust.
Native Video Advertising: How to Make Your Brand More Engaging
When most people think of advertising, they think of TV commercials. But in today's digital world, there are a variety of different ways to reach your target audience.
One such way is through native video advertising.
The New Megatrends: Seeing Clearly In The Age Of Disruption
A Conversation with Marian Salzman, Author, THE NEW MEGATRENDS
The LGBTQ Experience in Public Relations
LGBTQ Rights On the Line: The Role of Communicators Advocating for Equality
Resumes & Cover Letters: 4 Updates to Make Now
Resumes and cover letters need to be updated to remain relevant. Keeping them tweaked will help in your job search. You want to adjust them to best meet the requested requirements.
Does Free Speech Mean Unfiltered?
There’s no law stopping someone from telling a coworker he has bad breath, or a friend she texts too much, or a spouse their outfit isn’t flattering. Although people have the right to offer such criticisms, they often hold their tongues. Verbal restraint isn’t always ideal, but even common communication challenges like these can inform a newly trending social imperative—free speech.
Women Shoulder Extra Emotional Labor at Home and at Work. You Can Help.
The mental load is a popular term for the extra work that women carry in maintaining a family and household. It’s a combination of cognitive and emotional labor, according to BBC’s Worklife.
How Alternate Payment Options Can Make Unexpected Expenses Possible
In 2022, most Americans are more interested in Buy Now, Pay Later (BNPL) plans than they were before the pandemic. As the cost of dental and veterinary care continues to rise, fewer people are able to pay their bill up front. Cash and debit payment options aren’t feasible for a significant portion of the country. Meanwhile, credit cards charge fees and high interest rates. Payments get more unmanageable the longer an individual keeps a balance on their card.