CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Corporate Insights Ken Rogers Corporate Insights Ken Rogers

How to Fix Routine Disruption Caused by Working from Home

Each of us has faced routine tasks while working from home. Even the most interesting work can one day get bored and stop bringing joy. There may be several reasons for this, but the most popular is routine when tasks are similar to each other. They accumulate and turn into a routine, absorbing all working time. Often at this moment, a person stops seeing opportunities and makes impulsive decisions that regret. To get out of this situation without loss and avoid problems, you should heed the advice of experts.

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Corporate Insights CommPRO Editorial Corporate Insights CommPRO Editorial

The Handmaid’s Tale

We are an over-polled society, a fact which subsequently influences politicians to prefer to follow rather than lead. Yet, how is it possible that up until U.S. Supreme Court Justice Samuel Alito’s draft in Dobbs v. Jackson Women’s Health Organization leaked, only 20% of Americans thought Roe v. Wade was in danger of being overturned? It is like looking at a Monopoly game board and not recognizing that it is a square.

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Public Relations, Social Media Marketing Mike Paffmann Public Relations, Social Media Marketing Mike Paffmann

Why Keyword Research is Essential

Nearly 70% of all activity online starts with search engines and queries from users. That's why companies need to base any digital marketing and many Public Relations campaigns they create on keywords. The goal of keyword research is for companies to figure out what their target audiences are trying to find when they're searching online, and then determine what they need to do to rank on the various search engines for the exact same keywords that the audience is using. However, if a company doesn't know which keywords and needs to target, it won't be able to optimize its business website, know which content it needs to create to reach the target audience, or which phrases and queries it needs to use for more link building efforts.

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Marketing Jill Kurtz Marketing Jill Kurtz

Market Your Business from Home

We’re all figuring out new ways to get our work done, including our business marketing. Whether you are back in the office full time, working from home or taking a hybrid approach. your marketing effort can continue.Here are some tips for how to pivot and achieve your marketing goals without ever leaving your home!

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Public Relations CommPRO Editorial Public Relations CommPRO Editorial

The 2022 PR/Media Quiz

Years ago, frustrated by the absence of a codified means to assess PR agency job candidates, I developed a questionnaire on media trends, PR, and popular culture. The PR/Media Quiz has evolved over the years but remains a useful, albeit non-scientific barometer of one’s currency and connectivity.

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Leadership & Careers Carol Kinsey Goman, Ph.D. Leadership & Careers Carol Kinsey Goman, Ph.D.

When She Looked Away, Did You Think She Stopped Listening?

You were having an intense conversation with a woman you met at a networking event when she began to shift her gaze from your face to look around the room. Did that made you feel as if she’d stopped listening?

If so, it wasn’t a logical reaction. You know that a person doesn’t have to look at you to hear you. After all, people don’t listen with their eyes.

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Corporate Insights Richard Levick Corporate Insights Richard Levick

The Scarlet Letter

The problem with infidelity is not so much the act but the loss of trust.

The leak of Justice Samuel Alito’s first draft of Dobbs v. Jackson Health Organization is an act of unfaithfulness to the U.S. Supreme Court’s historic norms and is one more destructive blow to a country based on a voluntary experiment known as democracy.

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Netflix’s Tudum Layoffs Have Big DE&I Implications

Netflix did everything that DE&I advocates asked for when staffing its brand journalism venture, Tudum.

The company hired a diverse cohort, mostly people of color and/or women. It gave them generous pay and creative freedom to speak to audiences from their individual, unique perspectives.

Then, after less than a year, Netflix laid them off.

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Marketing Dr. David Hagenbuch Marketing Dr. David Hagenbuch

Does Free Speech Mean Unfiltered?

There’s no law stopping someone from telling a coworker he has bad breath, or a friend she texts too much, or a spouse their outfit isn’t flattering.  Although people have the right to offer such criticisms, they often hold their tongues.  Verbal restraint isn’t always ideal, but even common communication challenges like these can inform a newly trending social imperative—free speech.

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Marketing Brian Wallace Marketing Brian Wallace

How Alternate Payment Options Can Make Unexpected Expenses Possible

In 2022, most Americans are more interested in Buy Now, Pay Later (BNPL) plans than they were before the pandemic.  As the cost of dental and veterinary care continues to rise, fewer people are able to pay their bill up front.  Cash and debit payment options aren’t feasible for a significant portion of the country.  Meanwhile, credit cards charge fees and high interest rates.  Payments get more unmanageable the longer an individual keeps a balance on their card.

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