Measurement and optimization remain critical imperatives for marketers. When hundreds of millions of dollars are being spent to acquire customers, CFOs take notice and want to know how various aspects of the marketing mix are working—or not working. The questions of ROI, cost per acquisition, marginal cost per acquisition and overall mix optimization are posed daily to CMOs. Unfortunately, while marketing may be the most scrutinized cost center, it is also one of the messiest when it comes to data. 

There is a big change occurring in corporate culture right now. The United States Bureau of Labor Statistics says 47 million people have bid farewell to their company and position over a period of 12 months. What’s driving this trend?

A positive company culture is something that not only brings the community of employees together as a group but has a measurable impact on the organization's revenue and profits. A company’s culture is a unique identifier (like a fingerprint) in that it may be like others, but is uniquely distinct to your business, and the people who work there and nurture the working environment.

On May 24, on this site, I wrote a column giving my opinion on why the Republican Party has stymied Democratic legislation on women’s right to choose and gun control.

Critical Mention has today announced that it will become part of Onclusive, a newly formed global partner for PR and communications success. The move combines Critical Mention’s media monitoring and media contact database tools with Onclusive’s suite of market-leading global media monitoring, measurement and management solutions.

Attending college has been ingrained into American society. In order to be successful, college is a must. It is the clear next step after high school. But now this seemingly plain next step is beginning to waver. There has been a trend in colleges and school campuses closing, and in some cases, permanently shutting down. From 2016 to 2019, 86 colleges shut down or merged with other schools, and even more, 53 colleges closed permanently during the 2019-2020 school year.

David Gergen has served as a White House adviser to four U.S. presidents of both parties: Nixon, Ford, Reagan, and Clinton. He is a professor of public service and founding director of the Center for Public Leadership at the Harvard Kennedy School and senior political analyst for CNN. In addition, he is a NY Times best-selling author.

I am a child of “The Great Society,” President Lyndon Johnson’s call to use the country’s post–World War II prosperity to “enrich and elevate our national life.” With an overwhelming majority in Congress, he was able to sign into law 84 pieces of legislation, including the Civil Rights Act of 1964, the antipoverty Economic Opportunity Act of 1964, the Food Stamp Act, the establishment of Head Start, and The Higher Education Act of 1965, which, among other things, provided low-interest loans to students.

Ever since the conclusion of the 2020 presidential election, I stayed away from writing columns about politics.  That’s because political pundits of the broadcast and print media are not contributing factual information to their audiences. New information is disseminated in the news sections and the pundits use those details to try to convince followers that  what the pundits write or say is reality, when, actually, it is nothing but the ego-centric opinions of pundits. It was this way yesterday, it is this way today and, thus, it will be this way tomorrow and the many tomorrows that follow until the end of time.

These days branding is so important that it is something that individuals should be doing for themselves and not just companies. Whether you are looking to do personal branding or are looking to make a name for your small business, it can get expensive. It is essential to find a way to budget for branding and outreach, however.

While Ukrainians mourn their war dead and Buffalo residents grieve victims of a hate crime, a guy in New York cries foul because his hamburgers aren’t bigger.  Of course, not every real problem is a matter of life and death, but could some seemingly frivolous lawsuits challenging fast food promotions portray broader communication concerns?

Blockchain consulting services are a suite of modern digital service offerings that assist businesses in navigating the complexities of blockchain technology and leveraging blockchain-enabled solutions to transform their business processes. These services can be provided to businesses individually or as part of a larger package.

The Ragan Salary Survey mostly polled those who work in communications, but there are valuable lessons here for all wellness professionals.

As all PR professionals are aware, the media landscape has changed drastically in the past 2 years – becoming more difficult to earn the media’s attention and land quality coverage. However, the importance of public relations continues to rise, which has forced agencies to become more creative in their strategies to gain the visibility their clients need.

Last year was a wild one for cryptocurrencies, and it resulted in seven new crypto billionaires. This change has expanded the Forbes crypto billionaires list by 58% featuring 19 individuals. Cryptocurrencies such as Bitcoin, Dogecoin, Ethereum and others reached an all-time high on cryptocurrency exchanges like OKX in 2021 and many people made fortunes during this peak season. Some have, however, been on this list for longer and are getting richer by the day, such as:

Did you know more than 200 million women and girls are victims of domestic violence in a typical year? During the pandemic, helplines received five times as many calls as previously. Domestic violence cases have especially spiked in the U.S. with Portland, Oregon seeing a 22% increase in arrests related to domestic violence and Jefferson County, Alabama seeing a 27% increase in domestic violence-related calls.

The mass shooting in Buffalo, NY has me wondering if teaching critical race theory in classrooms might help prevent such horrifying racial violence.

Had this incensed 18-year-old Buffalo mass murderer known about our nation’s history of first enslaving, then subjugating African Americans and all the inequities they’ve had to contend with, would he have been so bent on killing blacks?   

Michelle Kelly, an exceptional public relations professional, with more than 15 years of expertise in lifestyle, hospitality, and travel, has joined Evins as Vice President, Travel & Lifestyle.

The Global Virus Network (GVN), a coalition of the world’s leading medical virology research centers working together to prevent illness and death from viral disease, today announced the election of seven distinguished global leaders to its Board of Directors. The announcement was made today by Robert Gallo, MD, Co-founder of the GVN & Chair of the GVN’s Scientific Leadership Board and the Homer & Martha Gudelsky Distinguished Professor in Medicine, Co-founder and Director of the Institute of Human Virology at the University of Maryland School of Medicine, a GVN Center of Excellence, and by Christian Bréchot, MD, PhD, President of the GVN, Associate Vice President for International Partnerships and Innovation at University of South Florida (USF), and Professor, Division of Infectious Disease, Department of Internal Medicine at the USF Health Morsani College of Medicine, the GVN Southeast U.S. Regional Headquarters.

Today’s special guest is Barbara Way Hunter, founder of Hunter Public Relations, a New York firm, from March 1989 to December 2000.