Walmart made global headlines a few days ago when it launched two new virtual games on Roblox, marking the entry of one of the leading consumer brands into the Metaverse. 

The last few years have been difficult, to say the least. Just as we were feeling more positive about the pandemic, we’re inundated with more negative news. From concerns about new COVID variants, to shootings, inflation, rising interest rates, the mid-term Elections, the effects of climate change, the Russia-Ukraine war, and supply chain issues it’s understandable that  “Mental Health Replaces COVID as the top health concern among Americans,” reported IPSOS in September 2022. 

The COVID-19 pandemic had a profound effect on the economy, but small businesses took an especially hard hit. In fact, 96% of small businesses were affected by the pandemic which resulted in substantial layoffs and even some businesses having to shut their doors. 

Companies that want to reach their consumers these days have to invest in digital public relations efforts. Some of the basic ones include creating a business website and taking ownership of a company's search engine listing.

Often we focus our online marketing efforts on things we publish online. That’s great, but we also need to expand our audience to optimize on the impact of our content. Links increase our audience and help with search engine optimization (SEO).Here are the steps to follow for a successful link building strategy.

Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch!  An errant slider didn’t fly through their screens; rather, they were beaned by a very unconventional advertising curve.  The promotional pitch for Smile didn’t leave any bruises; in fact, many even liked it, but is this kind of guerrilla marketing fair or foul?  A veteran marketer and a rising rookie argue the call.

Higher education institution (HEI) communicators generally have a standard set of strategies for sharing messages with students, faculty and staff. However, Gen Z has communicators reconsidering their tactics and platforms for this target audience.

This World Mental Health Day, Paramount Media Networks & MTV Entertainment Studios (MTVE) introduces Hidden Healers, a digital content series created in partnership with a group of four mental health young leaders to drive mental health actions that honor the heritage of BIPOC communities and cultures.The digital series was created in partnership with the four young leaders who developed and presented the idea at MTVE's first-of-its-kind Mental Health Youth Action Forum hosted at the White House inMay 2022with First Lady Dr.Jill Biden, AmbassadorSusan Rice, U.S. Surgeon General Dr.Vivek MurthyandSelena Gomez. They include:

Historically, Democrats have campaigned on bread and butter issues. But in my opinion beginning right now – with only a little more than a month before the mid-term elections on November 8 – they must change their tactics for the remainder of the days leading up to the mid-terms and campaign on the most important issue facing the country – the continuation of our constitutional democracy.

The Metaverse at this very moment looks a bit like Earth’s Cambrian Explosion did 500 million years ago—a huge swell of new life, evolving into an environment that’s never existed before on this planet. In the Web3 space, countless companies, influencers, and entrepreneurs have sprung out of seemingly nowhere, using the blockchain to completely reinvent how we live and work.

Executive Women's Leadership (EWLP) is designed for experienced executives who have potential for greater leadership responsibilities. Topics covered include executive presence, communication skills, and leadership strategies to propel one's career forward! During the 3-day experience participants also have the opportunity to network and build community with guest speakers and program alumna.

No goggles. No wires. No hand sanitizer in between handshakes. The first B2B metaverse conference will take place in the metaverse itself—no special equipment required.

When you’re working in communications, the main goal is always to get to the heart of the story. To that end, having supporting numbers that help you illustrate the point you’re trying to make will always result in a fuller, more vivid picture.

It wasn’t too long ago when hackers, shutting down the mainframe, corrupting the system, and various other tech jargon was reserved to optimistic science fiction and overzealous TV shows. Yet the world is changing, suddenly technology and the web are at the forefront of almost every life in the western world. 

Business Wire has announced the passing of Lorry I. Lokey, retired Founder/Chairman and Chief Executive Officer, who died over the weekend at the age of 95 in California.

Did you know that a DE&I-focused talent program can transform company culture and affect how organizations think about the employee experience? Audible did just that with its “Next Chapter” Returnship Program which not only changed how it addressed hiring culture but helped set a new industry standard by helping communities in need with new pathways for employee engagement.

Approximately 360 million people worldwide understand and speak English as a native language, out of a total population of 1.5 billion. Discoverability is a requirement for establishing footing and gaining a presence in a new market.

Some of us may remember doing PR in the early 1990s, when the Internet was new, known as Web1, and content was published online, but static. 

With impacts from the global pandemic, mental health finally seems to have emerged from the backburner—and it’s about time. Global prevalence of anxiety and depression increased by 25% during the first year of the pandemic alone, according to the World Health Organization, bringing forth an even greater need for employee wellness programs. 

In the world of emergency preparedness, a hotwash is a term assigned to the after-action debrief in emergencies like natural disasters. The term originated in the military, where soldiers used extremely hot water to remove residue and debris from their weapons after firing.