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Lessons Everyone Should Have Learned From The 2022 Super Bowl As We Approach The Big Game on February 12
This year’s Super Bowl will be played between the Philadelphia Eagles and the Kansas City Chiefs on Sunday, Feb. 12 at State Farm Stadium in Glendale, home of the Arizona Cardinals.
What is the Body Language for Collaborative Leaders?
Whatever your business goals are for 2023, this I know for sure: You can’t achieve them alone. Collaboration is an essential ingredient for survival and success.
How Word-of-mouth Marketing is Replacing Digital Ads
For years, businesses and organizations have almost exclusively relied on web banners and digital advertisements to reach audiences online.
Black Box No More: Transparent, Efficient, Data-Driven PR Is Here With Hypemachine
For so many clients, the hiring of a PR team is a leap of faith, followed by many, many more such leaps. Whether you’re a startup heading into another funding round or a brand who’s been beloved for years, the process of vetting and getting PR can feel like a black box.
Using Consumer Behavior for Your Next Marketing Campaign
Every marketing professional knows the importance of understanding your target audience. It’s essential to be consumer fluent and develop a deep understanding of what they want and need.
A Conversation with Carl Bernstein, Author, ‘Chasing History: A Kid in the Newsroom,’ Part II
On today’s show we continue our two-part conversation with Carl Bernstein about his new memoir, Chasing History, A Kid in the Newsroom.
Reaching Customers Today
The cost of acquiring new customers through digital advertising campaigns has nearly doubled in the last few years, as the landscape has gotten increasingly more crowded.
The Home Depot Made an Employee-focused Documentary. Here’s What They Learned.
Ragan spoke with Lou Dubois from The Home Depot about the company’s employee-focused approach to making its first documentary about rebuilding communities after natural disasters.
Truescope Acquires US Firm Universal Information Services
Australian media intelligence company, Truescope, has strengthened its position in North America by acquiring leading agency, Universal Information Services (UIS).
Chip Scarinzi Joins Ruder Finn as Head of Technology + Innovation, U.S.
Ruder Finn, today announced the appointment of Chip Scarinzi as U.S. Head of Technology and Innovation. Scarinzi is joining a global Ruder Finn technology team of over 175, and will report directly to Kathy Bloomgarden, CEO.
The Top Comms Takeaways from Davos 2023
This year’s event offered several takeaways about the economy and the state of work that can guide your comms strategies in the coming year.
The Disruption is Real: AI will Forever Revolutionize How Communications Professionals Work
It’s such a fun parlor trick. Type a request into ChatGPT, and it spits out content. Some good, some bad. But none of it is relevant or threatening to my work.
Is AI Chat the Ultimate Cheat Code?
Ill-intentioned people can invent some very unscrupulous schemes when they put their minds to it, e.g., Volkswagen’s infamous defeat device that intentionally tricked auto emission tests.
Listening is Not a “Soft” Skill — Let’s Stop Thinking About it That Way
The great professional divide these days is between “hard” and “soft” skills: Can you code using Python? That’s a “hard” skill, per most hiring managers.
5 Etiquette Rules For The Post-Pandemic Office
Office etiquette rules have and will be changing as we return to an in-house working environment. Etiquette in the office is a sign of professionalism and it conveys respect for one another.
Exploring the Impact of 8 Billion People
On November 15th, 2022, the world population reached 8 billion people. This significant milestone highlights the ongoing trend of population growth, with an increase of 0.83% per year
A Conversation with Carl Bernstein, Author, ‘Chasing History: A Kid in the Newsroom,’ Part I
Join my conversation with Carl Bernstein about his new memoir, ‘Chasing History: A Kid in the Newsroom’ which traces his family history, self-education, and the origins of his storied career.
The Art of Not Listening
It is indeed no blessing to know the future, but it is a gift, particularly in times of crisis, to have a pretty good idea of what is coming next.
Bad News for Women: Gender Gap Grows to 151 Years
The news about the 'State of Gender Parity' - announced at the World Economic Forum ‘23 meeting in Davos - is not good. The report states: It will take 151 years to close the global economic gender gap.
Growing a Business? Beware of Data Breaches
One of the major challenges businesses face today is data loss. Data breaches are pervasive, affecting every country in the world, and result in billions of data records vanishing.