Is your ad featuring an East Asian man as a nerd actually reinforcing dangerous stereotypes? When and how should you use “Black American” in your copy or scripts? Should there be a hyphen in “Filipino American”?

The cost of acquiring new customers through digital advertising campaigns has nearly doubled in the last few years, as the landscape has gotten increasingly more crowded.

Where should you be online? That’s a question that every business needs to answer as they develop a digital marketing strategy. There is no one right answer for all businesses

We’ve all said things we later regretted.  Fortunately, a personal apology can often atone for such individual indiscretions.  Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them?

Tom Brady is one of few professional athletes who transcend their field.  While many football players and fans revere him, even those who pay little attention to sports know his name.  In a new video ad, Brady surprisingly suggests that aspiring athletes shouldn’t aim to be like him.  That advice sounds self-effacing, but how does it fit with other messaging surrounding Brady’s brand?

Businesses today now all utilize some form of advertising or content marketing. However, that doesn't necessarily mean that the companies are getting the results they need from their advertising efforts. 

In recent years, brands have realized the importance of the LGBTQ+ consumer to their business as they represent nearly $1 trillion in the U.S. alone. With Pride 2022 anticipated to be bigger and better than ever, it's no surprise to brand powerhouse McDonald’s USA turning to the only LGBTQ-first streaming media company, Revry, as a trusted and authentic partner for a second year of pride campaigns.

When most people think of advertising, they think of TV commercials. But in today's digital world, there are a variety of different ways to reach your target audience.

One such way is through native video advertising.

Do you have a resolution for 2021?  According to Parade, the most popular annual self-promise is to lose weight.