For Bessie Kokalis Pescio, VP of global internal communications at Philip Morris International (PMI), this challenge has been addressed with the creation of a localization playbook.

By implementing LGBTQ+ communications best practices in our marketing and public relations, we can all do our part to foster a more inclusive environment, promote understanding, and celebrate diversity every day of the year.

Among projects that require effective collaboration, crafting an employee value proposition (EVP) is a great place to start getting strategic with your counsel.

The following eight traits are the guideposts I rely on to motivate my thinking, and I return to them when facing new challenges.

On Wednesday, May 3rd, Revry took the IAB stage as the first LGBTQ-focused presentation since the NewFronts’ were founded in 2012.

Bud Light’s mistake was that it folded like wet newspaper the moment critics predictably got together to fling red, transphobic meat at the Anheuser-Busch brewery until some stuck.

For five years Wendy’s has taken a more aggressive comedic approach, ‘Why should we just laugh at ourselves, when we can laugh at you?’

Although marketing and communications might have similar functions on the surface — namely, telling the organization’s story —they often have widely differing goals.

A recent ruling by a judge in New York is raising quite a few eyebrows. The judge ruled that some emojis essentially represent investment advice — whether the user intended to offer such advice or not.

Effective marketing campaigns can make or break your business. A well-strategized, coordinated campaign can bring new customers to your company, bolster your brand presence, and improve the ROI of every long-term project you commit to.

Is your ad featuring an East Asian man as a nerd actually reinforcing dangerous stereotypes? When and how should you use “Black American” in your copy or scripts? Should there be a hyphen in “Filipino American”?

Many people aspire to be entrepreneurs, and it is a worthwhile financial goal.

Every marketing professional knows the importance of understanding your target audience. It’s essential to be consumer fluent and develop a deep understanding of what they want and need.

On November 15th, 2022, the world population reached 8 billion people. This significant milestone highlights the ongoing trend of population growth, with an increase of 0.83% per year

Even if you think that your writing skills are quite low, the ability to express your thoughts clearly and persuasively is very important—it helps maintain credibility, and promotes the brand effectively. In reality, there are no secrets that will allow you to become an outstanding writer overnight. However, you can learn some tips to help you improve your marketing essay writing capabilities.

I made up for my unwitting wrongdoing by promoting orange juice, bananas and Kellogg’s breakfast cereals, all good for you.

Chief Marketing Officers were everywhere at Cannes Lions.